If you have ever searched for ways to make money as a graphic designer online, chances are you have come across 99designs at least once. The platform has been around for well over a decade, and it remains one of the most talked-about marketplaces where designers and businesses connect. But here is the thing — most reviews out there either glorify the platform or tear it apart without giving you the full picture. I wanted to do something different.
I spent a considerable amount of time researching the platform, talking to designers who actively use it, reading through community forums, and examining how the business model actually works from a designer's perspective. This review is specifically written for designers — people who want to know whether 99designs is a legitimate way to earn money from logo design or just another platform where you waste hours submitting work for nothing.
Whether you are a seasoned professional looking for extra income streams or someone just starting out in graphic design, this article will walk you through everything you need to know. I will cover how the platform operates, what the earning potential looks like, how to increase your chances of winning, the fees involved, and whether the whole thing is actually worth your time.
What Is 99designs?
99designs is an online graphic design marketplace that connects freelance designers with clients who need creative work done. The platform was founded in 2008 in Melbourne, Australia, by Mark Harbottle and Matt Mickiewicz. Over the years, it has grown into one of the largest design-specific freelance platforms in the world, with a community of designers spanning across nearly every country.
The platform initially made its name through a contest-based model. Here is how that works in simple terms: a client posts a design brief describing what they need — say, a logo for their new coffee shop. Designers from around the world then submit their concepts. The client reviews all the submissions, provides feedback, and eventually picks a winner. The winning designer gets paid, and the client gets ownership of the design.
Over time, 99designs expanded beyond just contests. They introduced 1-to-1 projects, which allow clients to hire a specific designer directly based on their portfolio and reviews. This addition was significant because it addressed one of the biggest criticisms of the platform — that designers were essentially working for free unless they won.
In 2020, 99designs was acquired by Vista (formerly Vistaprint), which is a large company that provides marketing and design products to small businesses. This acquisition brought some changes to how the platform operates, and I will cover those in detail later in this article.
The core promise of 99designs has always been straightforward: businesses get access to a massive pool of creative talent, and designers get access to clients they would not have found on their own. Whether that promise holds up in practice depends on a lot of factors, which is exactly what we are going to explore.
How 99designs Works for Designers
Before you decide to invest your time in any platform, you need to understand exactly how the mechanics work. 99designs operates through two primary models for designers:
The Contest Model
This is the original and still most recognizable feature of 99designs. When a client launches a design contest, it goes through several phases:
- Qualifying Round: The contest is posted with a brief. Designers browse active contests and decide which ones to enter. There is no limit to how many designers can participate in a single contest, though in practice, most contests attract anywhere from 20 to over 100 entries.
- Feedback Phase: The client reviews submitted designs and provides ratings and feedback. Designs are typically rated on a scale of 1 to 5 stars. If your design gets good feedback, you can refine it. If it gets no attention, you have your answer.
- Finalist Selection: The client narrows down their choices to a handful of finalists. If you make it to this stage, you will work more closely with the client to refine your concept.
- Winner Selection: The client picks one winner who receives the prize money. The winning designer then delivers the final files in various formats.
The entire contest process usually takes about 7 days, though clients can extend or shorten this timeline. Some contests are "guaranteed," meaning the client has committed to picking a winner no matter what. Non-guaranteed contests carry more risk because the client can walk away without choosing anyone, leaving all participating designers unpaid.
The 1-to-1 Project Model
This model works more like a traditional freelancing arrangement. A client browses designer profiles, looks at portfolios and reviews, and invites a specific designer to work on their project. There is no competition involved — just a direct working relationship between one client and one designer.
For designers, this is generally the preferred way to work on 99designs because there is no speculative work involved. You negotiate the scope, agree on a price, and get paid for your work. The platform acts as an intermediary, handling payments and providing a structure for communication and file delivery.
Key Difference Between Contests and 1-to-1 Projects
- Contests: You compete against other designers. Only the winner gets paid. Higher risk, but can help build your profile quickly.
- 1-to-1 Projects: You are hired directly. Guaranteed payment for your work. Lower risk, but harder to get when you are new.
Design Categories Available on 99designs
While this review focuses primarily on earning money from logo design, it is worth knowing that 99designs offers work across many design categories. Understanding the full range can help you diversify your income streams on the platform.
Here are the main categories where you can find work:
- Logo and Brand Identity: This is by far the most active category on the platform. It includes logos, business cards, letterheads, brand guides, and complete brand identity packages. If you specialize in logo design, this is where you will spend most of your time.
- Web and App Design: This covers website layouts, landing pages, app interfaces, and icon design. These projects tend to pay more than logo contests but also require more specialized skills.
- Business and Advertising: Brochures, flyers, posters, banners, trade show displays, and other marketing materials fall under this category.
- Clothing and Merchandise: T-shirt designs, apparel graphics, and merchandise design have a dedicated section. This niche has a passionate community and can be quite profitable.
- Packaging and Label Design: Product packaging, food labels, bottle labels, and box design. These projects are often more complex and command higher prices.
- Book and Magazine Design: Book covers, magazine layouts, editorial design, and album artwork.
- Illustration: Custom illustrations, character design, infographics, and artistic projects.
- Social Media Design: Social media post templates, cover photos, profile pictures, and ad graphics.
Among all these categories, logo design consistently generates the highest volume of contests and projects. This makes sense — every new business needs a logo, and many established businesses periodically rebrand. For designers who want to focus their efforts, logo design offers the most opportunities by sheer volume.
Signing Up as a Designer on 99designs
Getting started on 99designs is not as simple as creating an account and immediately jumping into contests. There is a process, and understanding it will save you time and frustration.
Step-by-Step Registration Process
- Create Your Account: Visit 99designs designer signup page and register with your email address. You can also sign up through your Google or Facebook account.
- Complete Your Profile: Fill in your personal details, location, bio, and the design categories you want to work in. Take your time with the bio — clients do read these, and a well-written profile that conveys your personality and experience can make a real difference.
- Upload Your Portfolio: This is arguably the most critical step. Your portfolio is the first thing clients see, and it directly influences your designer level (more on that shortly). Upload your best work — quality over quantity. If you specialize in logo design, make sure your portfolio prominently features strong logo work.
- Portfolio Review: 99designs reviews your portfolio before you can start participating in contests. This review process can take a few days. The platform is selective — not everyone gets accepted. If your work does not meet their quality standards, your application may be rejected. You can reapply later with improved work.
- Get Your Designer Level: Once approved, you are assigned a designer level based on the quality of your portfolio. This level affects which contests you can enter and how much you can earn.
Pro Tip for Your Portfolio
Do not upload everything you have ever designed. Curate carefully. Pick 10 to 15 of your absolute best pieces. If you do not have professional client work yet, create mockup projects — but make them good. A small portfolio of outstanding work beats a large portfolio of mediocre work every time. Show range within your specialty: different styles, different industries, different color palettes.
Understanding Designer Levels on 99designs
One of the things that sets 99designs apart from some other freelance platforms is its designer level system. This system categorizes designers based on the quality of their work and their track record on the platform. Your level has a direct impact on your earning potential.
The Three Designer Levels
| Level | Description | Contest Access | Earning Potential |
|---|---|---|---|
| Entry Level | New designers or those with developing portfolios. You are still building your skills and reputation. | Bronze and Silver tier contests only | Lower prize amounts, typically $199-$499 for logo contests |
| Mid Level | Designers with solid skills and some proven track record. Good portfolio with consistent quality. | Bronze, Silver, and Gold tier contests | Medium prize amounts, typically $299-$999 for logo contests |
| Top Level | Highly skilled designers with excellent portfolios and strong win rates. The best on the platform. | All contest tiers including Platinum | Highest prize amounts, $599-$1,599+ for logo contests |
Your designer level is not permanently fixed. 99designs periodically reviews designer portfolios and performance metrics. If your work improves and you start winning contests consistently, you can move up. Conversely, if you submit low-quality work or receive negative feedback, you could move down.
The factors that influence your level include:
- Portfolio quality (the most important factor)
- Contest win rate
- Client satisfaction scores and reviews
- Consistency and professionalism in interactions
- Volume and quality of designs submitted
Getting to Top Level is where the real money is. Top Level designers not only have access to higher-paying contests but also get more visibility in search results and are more likely to be invited to 1-to-1 projects. Think of it like climbing a ladder — each rung gives you better opportunities, but you have to earn your way up.
How Logo Design Contests Work on 99designs
Since logo design contests represent the biggest opportunity on the platform, let me break down exactly how they work, what to expect, and what the experience is really like.
Contest Tiers and Prize Amounts
Clients choose from different contest tiers when posting a logo design contest. Each tier comes with a different price point and attracts different levels of designers:
| Contest Tier | Approximate Prize (Logo) | Designers Who Can Enter | Typical Number of Entries |
|---|---|---|---|
| Bronze | $299 - $399 | All levels | 50 - 150+ |
| Silver | $499 - $699 | All levels | 40 - 120 |
| Gold | $899 - $999 | Mid and Top Level | 30 - 80 |
| Platinum | $1,299 - $1,599 | Top Level only | 20 - 50 |
Notice the pattern: higher-tier contests pay more but have fewer entries. This is by design. Platinum contests are restricted to Top Level designers only, which means less competition and bigger prizes. This is one of the main incentives to work your way up to Top Level status.
Guaranteed vs. Non-Guaranteed Contests
This distinction is critical, and it is something every designer needs to pay attention to:
- Guaranteed Contests: The client has committed to selecting a winner. Even if they are not thrilled with any submission, they must pick one. Your time investment has a higher chance of paying off. These contests are marked with a special badge.
- Non-Guaranteed Contests: The client can cancel the contest and request a refund if they do not like any of the submissions. Every designer who participated gets nothing. These contests carry significantly more risk.
Important Warning About Non-Guaranteed Contests
My strong recommendation is to prioritize guaranteed contests, especially when you are starting out. Yes, they tend to attract more designers, but at least you know someone is going to win. Non-guaranteed contests are basically a gamble — you could spend hours creating a fantastic logo only to have the client walk away. Experienced designers sometimes enter non-guaranteed contests strategically, but beginners should generally avoid them.
The Contest Timeline
A typical logo design contest on 99designs follows this timeline:
- Days 1-4 (Open Round): Designers submit their initial concepts. This is the wild west — designs come flooding in. Clients start rating and providing feedback. You submit your best concept and wait.
- Day 4-5 (Narrowing Down): The client eliminates designs that do not fit their vision. If your design is still in the running, you might receive specific feedback like "I love the icon but not the font" or "Can you try this in blue instead of green?"
- Days 5-6 (Finalist Round): The client selects a small group of finalists (usually 1-6 designers). Finalists work closely with the client to refine their concepts. This is where the real collaboration happens.
- Day 7 (Winner Selection): The client picks the winning design. The winner delivers final files and receives payment.
Some contests run longer than 7 days, and clients can extend the timeline if they need more time. But the general rhythm follows this pattern.
What Happens After You Win
Winning a contest is not the end of the process. After you are selected as the winner, you need to:
- Deliver the final logo files in all required formats (AI, EPS, PDF, PNG, JPG at minimum)
- Provide variations if specified (full color, black and white, reversed, etc.)
- Transfer full ownership rights to the client
- Make any final revisions the client requests
- Ensure the design is original and does not infringe on any trademarks or copyrights
Once the handover is complete, the prize money is released to your account. The client can also leave a review on your profile, which contributes to your reputation on the platform.
1-to-1 Projects: The Better Path for Many Designers
While contests get most of the attention when people talk about 99designs, 1-to-1 projects are where many designers find the most sustainable income. Let me explain why this model deserves serious consideration.
How 1-to-1 Projects Work
Instead of competing against dozens of other designers, a client hires you directly. This can happen in a few ways:
- Client Invitation: A client browses designer profiles and sends you an invitation to work on their project. This is the most common path and happens more frequently once you have a strong portfolio and positive reviews.
- Designer Proposal: Some clients post project descriptions without launching a contest. You can send them a proposal outlining your approach and pricing.
- Repeat Business: After completing a contest or project successfully, clients often return to you directly for future work. This is where long-term client relationships are built.
Why 1-to-1 Projects Are Often Better
There are several reasons why many experienced designers on 99designs prefer the 1-to-1 model:
- Guaranteed Payment: You are working for a client who has already decided to hire you. No competing, no risk of walking away empty-handed.
- Better Communication: You work directly with the client from the start, which means clearer briefs, more detailed feedback, and better final results.
- Higher Value: 1-to-1 projects can often be scoped more broadly. Instead of just a logo, a client might hire you for a complete brand identity package worth significantly more.
- Relationship Building: Direct projects are the foundation for repeat business. A client who loves your work will come back again and again, and they might refer you to others.
- Less Burnout: The contest model can be exhausting. Submitting design after design without winning takes a psychological toll. 1-to-1 projects feel more like traditional freelancing and are emotionally more sustainable.
The catch is that 1-to-1 projects are harder to get when you are new to the platform. Clients look for designers with established profiles, good reviews, and strong portfolios. This is why many designers start with contests to build their reputation and then gradually transition to 1-to-1 work as their profile grows.
How Much Can You Actually Earn on 99designs?
This is the question everyone wants answered, and I am going to be straightforward about it. The earning potential on 99designs varies enormously depending on your skill level, how much time you invest, and how strategically you approach the platform.
Contest Earnings: The Numbers
Let me paint a realistic picture with some math. Say you enter logo design contests in the Silver tier, where prizes are around $499:
- A typical Silver contest might get 60-80 entries from 30-50 designers
- Only ONE designer wins
- If you are a strong designer, your win rate might be around 5-10% when starting out
- That means you might need to enter 10-20 contests to win one
- Each contest entry takes roughly 2-5 hours of work (initial concept plus revisions if you get feedback)
- So you might invest 20-100 hours of work for a single $499 win
- After platform fees (roughly 5-15%), your take-home is lower
When you look at it that way, the hourly rate for contest work can be quite low — especially in the beginning. A designer who invests 50 hours across 10 contests to win one $499 prize is earning roughly $10 per hour before fees. That is not great.
However, as you improve and build a reputation, several things change:
- Your win rate goes up significantly — experienced Top Level designers report win rates of 20-30% or higher
- You get access to higher-paying Platinum contests
- You become faster at creating quality concepts
- You get invited to 1-to-1 projects more often
Realistic Monthly Earning Ranges
| Designer Profile | Monthly Earnings (Estimate) | Hours Per Week |
|---|---|---|
| New Entry Level designer, part-time | $0 - $500 | 10 - 20 hours |
| Established Mid Level designer, part-time | $500 - $2,000 | 15 - 25 hours |
| Strong Mid Level designer, full-time | $1,500 - $4,000 | 30 - 40 hours |
| Top Level designer, full-time | $3,000 - $8,000+ | 30 - 45 hours |
| Top Level designer with repeat clients | $5,000 - $15,000+ | 35 - 50 hours |
These numbers are estimates based on reports from designers in various communities and forums. Your actual earnings will depend on your specific situation. Designers in countries with lower cost of living may find even the lower earnings to be quite comfortable, while designers in expensive cities may struggle to make the numbers work through contests alone.
The Real Money Is in 1-to-1 Projects and Repeat Clients
I cannot stress this enough: the designers who earn the most on 99designs are not the ones grinding out contest submissions all day. They are the ones who have used contests to build a reputation and now receive steady invitations for direct projects. Some top earners on the platform report that 70-80% of their income comes from 1-to-1 projects and returning clients, not from contest wins.
This is the trajectory you should aim for:
- Win some contests to build reviews and credibility
- Use those wins to attract 1-to-1 project invitations
- Deliver exceptional work on those projects to generate repeat business
- Build long-term client relationships that provide steady income
Platform Fees and Pricing Structure
Understanding fees is essential for calculating your actual take-home pay. 99designs takes a cut of every transaction, and the amount depends on your designer level.
Fee Structure by Designer Level
| Designer Level | Platform Fee | Your Take-Home (per $100 earned) |
|---|---|---|
| Entry Level | ~15% | ~$85 |
| Mid Level | ~10% | ~$90 |
| Top Level | ~5% | ~$95 |
These percentages are approximate and may vary. The key takeaway is that higher-level designers pay lower fees, which is another strong incentive to work your way up. A Top Level designer winning a $1,599 Platinum contest takes home significantly more per dollar than an Entry Level designer winning a $299 Bronze contest.
For 1-to-1 projects, the fee structure is similar. The platform takes its percentage from the project total, with the same level-based scaling.
No Upfront Costs for Designers
One positive thing about 99designs is that there is no cost to join as a designer. You do not pay a subscription fee, a listing fee, or an entry fee for contests. The platform only makes money when you make money. This means there is no financial risk in signing up — only the time you invest in creating submissions.
Payment Methods and Withdrawals
Getting your money out of 99designs is relatively straightforward, but there are some details worth knowing.
Available Payment Methods
- PayPal: The most commonly used payment method on 99designs. Payments are transferred to your PayPal account, from where you can transfer to your bank account or use PayPal directly. Processing time is usually 3-5 business days after a contest ends or project is completed.
- Payoneer: An alternative for designers who do not have PayPal or prefer Payoneer's services. Payoneer offers bank transfers in multiple currencies and can be more convenient for designers in certain countries.
- Skrill: Available in some regions as an additional payment option.
Payment Timeline
After you win a contest or complete a 1-to-1 project, the payment process works like this:
- Contest ends or project is marked complete
- You deliver final files to the client
- The client approves the delivery
- Payment is released to your 99designs account
- You withdraw to your preferred payment method
- Funds arrive in your account within 3-15 business days depending on the method and your location
There is typically a holding period after a contest ends before funds are released. This is to allow time for any disputes or issues to be resolved. The exact holding period can vary but is usually around 3-5 business days.
Practical Tips to Win Logo Design Contests
Alright, let me get into what many of you probably came here for — how to actually win logo design contests on 99designs. I have gathered these tips from successful designers, forum discussions, and analysis of winning patterns.
1. Read the Brief Like Your Income Depends on It (Because It Does)
This sounds obvious, but a shocking number of designers submit generic concepts that have almost nothing to do with what the client actually asked for. The brief is your roadmap. Read it twice. Then read it again. Pay attention to:
- The industry and business type
- Style preferences (modern, vintage, playful, professional, etc.)
- Color preferences and colors to avoid
- Competitor logos the client mentioned liking or disliking
- The target audience
- Any specific imagery or symbols they want incorporated
Clients can tell immediately when a designer has not read the brief. If the brief says "we want a minimalist, modern logo" and you submit something ornate and Victorian, you have wasted everyone's time, including your own.
2. Submit Early, But Submit Quality
There is a strategic advantage to submitting early in a contest. Early submissions get more visibility and more feedback from the client. This gives you a chance to refine your concept based on their reactions before the competition heats up.
However, do not sacrifice quality just to be first. A mediocre submission that goes up early will just get rated poorly, which is worse than submitting a strong concept a day later. The sweet spot is being among the first 10-15 entries with a well-thought-out concept.
3. Present Your Work Professionally
How you present your logo concept matters almost as much as the concept itself. Clients on 99designs are often not designers — they are business owners, entrepreneurs, or marketing managers. They need to be able to visualize how your logo will look in the real world.
- Use clean, professional mockups
- Show the logo on relevant backgrounds (business card, website header, storefront sign)
- Present both light and dark background versions
- Include a brief explanation of your design rationale
- Keep the presentation uncluttered — let the logo speak for itself
4. Respond to Feedback Quickly and Thoughtfully
When a client gives you feedback, act on it fast. Contests move quickly, and a designer who responds to feedback within hours has a significant advantage over one who takes two days. But speed alone is not enough — make sure your revisions actually address the client's concerns.
If a client says "I like the concept but the font feels too formal," do not just swap in a random casual font. Consider what tone they are going for, try two or three options, and explain your choices. This kind of thoughtful response shows professionalism and builds trust.
5. Do Not Copy — Not Even a Little
Plagiarism is a career-ender on 99designs. The platform has tools to detect similar designs, and other designers in the community are quick to call out copies. Even if you "borrow" an element or style too closely from an existing logo, you risk being flagged and potentially banned from the platform.
Every logo you submit should be 100% original work. Use existing logos as inspiration for understanding trends and styles, but your actual designs need to come from your own creative process.
6. Be Strategic About Which Contests You Enter
Not every contest is worth your time. Here is how to evaluate whether a contest is a good investment of your effort:
- Look for guaranteed contests first. Your chance of earning something is higher.
- Check how many entries are already in. A contest with 100+ entries is harder to win. A contest with 20 entries might be a better bet.
- Read the brief quality. Detailed, well-written briefs usually indicate serious clients who know what they want. Vague, one-sentence briefs often lead to frustration.
- Consider the prize amount relative to effort. A $299 logo contest might not be worth 5 hours of work, but a $999 contest might be.
- Check if the client is responsive. Look at whether the client has rated any designs or provided feedback. An unresponsive client is a red flag.
7. Build a Recognizable Style
The designers who win most consistently on 99designs tend to have a distinctive style that clients can identify. While versatility is good, having a recognizable approach — whether it is clean minimalism, bold typography, hand-drawn illustration, or geometric abstraction — helps you stand out in a crowd of submissions.
Clients often browse through entries and certain styles naturally catch their eye. If your style happens to match what a client is looking for, you have an immediate advantage.
8. Learn from Losses
You will lose far more contests than you win, especially in the beginning. That is just the math. But every loss is a learning opportunity if you approach it the right way. After a contest ends, look at the winning design:
- What did the winner do differently?
- Was the concept more relevant to the brief?
- Was the execution cleaner?
- Did the presentation play a role?
Over time, this analysis will sharpen your instincts and improve your win rate.
Building Your Portfolio on 99designs
Your portfolio on 99designs is your storefront. It is the first thing clients see, and it is the primary factor in whether they invite you to 1-to-1 projects or even notice you in a contest. Building and maintaining a strong portfolio is not a one-time task — it is an ongoing process.
Portfolio Best Practices
- Quality First: Only showcase your best work. Remove anything that does not represent your current skill level. A portfolio with 8 stunning pieces is infinitely better than one with 50 mediocre ones.
- Relevance: If you want to win logo design contests, make sure logos dominate your portfolio. Clients looking for a logo designer want to see that you have done great logo work before.
- Variety Within Your Niche: Show that you can create logos for different industries and in different styles. A tech startup logo, a restaurant logo, a law firm logo, and a children's brand logo demonstrate versatility while staying within the logo design niche.
- Professional Presentation: Use consistent mockup styles across your portfolio. Clean backgrounds, professional templates, and high-quality images make your work look polished and credible.
- Regular Updates: Update your portfolio regularly with new work. This shows you are active and constantly improving. Old, stale portfolios give the impression that you are no longer engaged.
Using Contest Entries in Your Portfolio
Even when you lose a contest, you can often add your submission to your portfolio (as long as you did not win, you retain the rights to your own design). This means every contest you enter — win or lose — can contribute to building your portfolio. Just make sure you only add your strongest submissions.
Pros and Cons of 99designs for Designers
Let me lay out the advantages and disadvantages as honestly as I can. Every platform has tradeoffs, and 99designs is no exception.
✅ Pros
- Access to Global Clients: You can work with clients from all over the world without any networking or cold outreach.
- No Upfront Cost: Free to join and participate. You only pay fees when you earn money.
- Structured Process: The platform handles payments, contracts, and file delivery, so you can focus on design.
- Portfolio Building: Great for building a diverse portfolio quickly, even if you do not win every contest.
- Skill Development: The competitive environment pushes you to improve fast. Real client briefs are better practice than theoretical exercises.
- Meritocratic System: If your work is good, you can rise through the levels regardless of your background, connections, or education.
- 1-to-1 Project Option: Not just contests — you can build traditional freelance relationships through the platform.
- Established Reputation: 99designs is a well-known brand, which adds credibility when you tell people you work on the platform.
- Global Payments: Multiple payment options that work in most countries.
❌ Cons
- Speculative Work: The contest model means you often work for free. There is no guarantee of payment for your time and effort.
- High Competition: Hundreds of designers compete for the same contests. Standing out is difficult, especially when starting.
- Low Effective Hourly Rate: When you factor in lost contests, the hourly rate can be very low, particularly for new designers.
- Race to the Bottom Risk: Some clients choose the cheapest option, and some designers undercut on quality to submit more entries.
- Platform Dependency: Relying on 99designs as your only income source is risky. Platform policies and algorithms can change.
- Emotional Toll: Repeated losses can be demoralizing. Not everyone handles rejection well, and the contest model guarantees a lot of it.
- Client Communication Limits: In contests, communication with clients can be limited and often happens publicly.
- Intellectual Property Concerns: Non-winning designs could potentially be used without your permission, though 99designs has policies against this.
- Platform Fees: The cut taken by 99designs reduces your effective earnings.
99designs vs Other Design Platforms
99designs is not the only option for designers looking to earn money online. Let me compare it to some of the main alternatives so you can make an informed decision about where to invest your time.
99designs vs Fiverr
Fiverr is a massive freelance marketplace where designers create "gigs" — fixed-price service listings that clients can browse and purchase. Unlike 99designs, there is no contest model on Fiverr. Clients come to your profile, see your gig, and either buy it or move on.
| Factor | 99designs | Fiverr |
|---|---|---|
| Business Model | Contests + 1-to-1 projects | Gig-based marketplace |
| Payment Guarantee | Only for winners (contests) or direct hires | Guaranteed for completed orders |
| Pricing Control | Set by contest tier / negotiation | Set by designer |
| Competition Style | Direct head-to-head in contests | Indirect — clients browse and choose |
| Best For | Experienced designers who can compete | Designers who can market themselves |
| Average Logo Price | $299 - $1,599 | $5 - $500+ (huge range) |
Fiverr gives you more control over pricing and eliminates the speculative work problem, but it also has much more competition at the lower price points and can feel like a race to the bottom for cheap logo design. 99designs generally attracts clients who are willing to pay more for quality design work.
99designs vs DesignCrowd
DesignCrowd is probably the most direct competitor to 99designs. It operates on a very similar contest-based model and offers many of the same design categories.
The main differences are:
- DesignCrowd typically has lower contest prizes than 99designs
- DesignCrowd has a larger number of contests but also more designers competing
- 99designs has a more refined designer level system and better reputation for quality
- 99designs generally has a better user interface and design submission process
Many designers work on both platforms simultaneously to maximize their opportunities.
99designs vs Upwork
Upwork is a general freelancing platform, not design-specific. Designers on Upwork bid on projects or get invited by clients. There is no contest model.
Upwork is better for designers who want long-term freelancing relationships and are comfortable with the proposal process. 99designs is better for designers who want a design-focused platform with a built-in client base specifically looking for creative work.
99designs vs Dribbble and Behance
Dribbble and Behance are primarily portfolio platforms, not marketplaces. However, both have freelance job boards and can be excellent sources of clients. The difference is that these platforms require you to do more of your own marketing and client acquisition, while 99designs brings clients directly to you through the contest system.
99designs vs Hatchwise
Hatchwise is another contest-based platform similar to 99designs but generally with lower prize amounts and a focus on naming and logo design. It can be a good supplementary platform, especially for designers who are comfortable with the contest model and want more volume of opportunities.
The Vista Acquisition: What Changed for Designers
In October 2020, 99designs was acquired by Vista (the company formerly known as Vistaprint). This was a significant development, and it has had real implications for designers on the platform.
What Is Vista?
Vista is a large multinational company that provides design and marketing services to small businesses. Their most well-known brand is Vistaprint, which offers printed marketing materials like business cards, brochures, banners, and signage. The acquisition of 99designs was part of Vista's strategy to offer a more comprehensive suite of design services to small businesses.
Changes Since the Acquisition
Several things have changed since Vista took over:
- Integration with Vista's Ecosystem: 99designs is now positioned as part of Vista's broader offering. Clients who come to Vista for business cards or marketing materials can be directed to 99designs for custom design work. This has potentially increased the volume of clients on the platform.
- Platform Branding: The platform has been rebranded in some contexts as "99designs by Vista," reflecting the parent company relationship. You will see Vista branding throughout the platform now.
- Operational Changes: Some designers have reported changes to how the platform operates, including adjustments to contest structures, fee calculations, and how designer levels are managed. These changes have been gradual and not always well-communicated.
- Expanded Services: The integration has opened up new types of projects, including print design work that connects directly with Vista's production capabilities.
- Community Impact: The acquisition generated mixed reactions in the designer community. Some designers welcomed the additional resources and client base that a larger parent company brings. Others expressed concern about the platform becoming more corporate and less focused on designer welfare.
Is the Post-Acquisition 99designs Better or Worse?
The honest answer is: it depends on how you use it. The core functionality — contests and 1-to-1 projects — remains largely the same. The client base has arguably grown due to Vista's reach. However, some long-time designers feel that the platform has become more business-focused and less community-oriented than it was in its early years.
For new designers joining the platform, the acquisition is mostly a non-issue. The fundamental value proposition — a marketplace where designers can find clients and earn money from their creative skills — has not changed.
Common Mistakes Designers Make on 99designs
After researching designer experiences extensively, I have identified the most common mistakes that lead to failure on the platform. Avoiding these can significantly improve your success rate.
Mistake 1: Entering Every Contest You See
This is the "spray and pray" approach, and it almost never works. When you enter too many contests, the quality of each submission suffers. You end up submitting generic, uninspired concepts because you do not have time to give each one the attention it deserves.
Better approach: Be selective. Enter fewer contests but invest more time and effort in each one. A designer who enters 5 contests per week with stellar submissions will outperform one who enters 20 contests with mediocre work.
Mistake 2: Ignoring the Client's Brief
I mentioned this earlier, but it bears repeating because it is so common. Some designers have a style they love and they force it onto every project, regardless of what the client actually asked for. If a client wants a modern minimalist logo and you submit something ornate and complex, you have zero chance of winning.
Better approach: Treat each brief as a puzzle to solve. Your job is to create what the client needs, not to show off your favorite techniques.
Mistake 3: Poor Presentation
A great logo design can fail to win because it was presented poorly. Submitting a flat logo on a white background with no context or explanation is a missed opportunity. Clients need help visualizing how the logo will work in practice.
Better approach: Use professional mockups, show the logo in context, and include a brief description of your design concept and rationale.
Mistake 4: Getting Discouraged Too Quickly
Many designers give up on 99designs after entering a handful of contests and not winning. While I completely understand the frustration, the reality is that it takes time to build momentum on any platform. Your first few weeks or months might feel like you are spinning your wheels, but designers who push through that initial period often start seeing results.
Better approach: Set realistic expectations. Plan to spend your first 2-3 months building your portfolio, learning the platform dynamics, and refining your approach. Track your progress and look for improvement trends rather than immediate wins.
Mistake 5: Not Engaging with Client Feedback
Some designers submit a concept and then disappear, never checking back for client feedback. Meanwhile, other designers are actively iterating on their submissions based on client input, getting closer and closer to what the client wants.
Better approach: Stay engaged in every contest you enter. Check for client feedback multiple times a day during active contests. When feedback comes, respond quickly with thoughtful revisions.
Mistake 6: Copying or Closely Imitating Existing Logos
Beyond the ethical problems, this is also a practical mistake. The 99designs community is vigilant about plagiarism, and the platform has detection systems in place. Getting caught copying will damage your reputation and could get you banned.
Better approach: Always create original work. Use design inspiration sites and logo galleries for trend research, but your actual designs must come from your own creative process.
Mistake 7: Underinvesting in Your Profile and Portfolio
Some designers treat their 99designs profile as an afterthought. They upload a few random designs, write a generic bio, and wonder why they are not getting 1-to-1 project invitations.
Better approach: Treat your profile like a landing page for your design business. Professional headshot, compelling bio, carefully curated portfolio, and regular updates. This is your first impression, and it matters enormously.
Is 99designs Worth It for Designers?
This is the big question, and the answer is not a simple yes or no. It depends on who you are, what you are looking for, and how you approach the platform.
99designs IS Worth It If:
- You are a skilled designer who can consistently produce high-quality logo concepts
- You are comfortable with competition and can handle rejection without it destroying your motivation
- You are willing to invest time upfront (potentially with low returns) to build your reputation
- You see the platform as one part of a diversified freelance income strategy, not your only income source
- You are in a region where the earnings translate well to your local cost of living
- You want to build a portfolio with real client briefs and feedback
- You are strategic about which contests you enter and how you spend your time
- You are aiming for 1-to-1 projects and long-term client relationships, using contests as a stepping stone
99designs Is NOT Worth It If:
- You are a complete beginner with limited design skills — the competition will overwhelm you
- You need immediate, reliable income — contest earnings are unpredictable
- You philosophically object to speculative work (working without guaranteed payment)
- You are not willing to invest significant time in the first few months with potentially low returns
- You expect to earn high hourly rates from day one
- You are easily discouraged by rejection and competition
The Spec Work Debate
I should address the elephant in the room: speculative work. The contest model on 99designs is, by definition, spec work — designers create work on speculation, with no guarantee of payment. Many design professionals and organizations, including AIGA (the professional association for design), have spoken against spec work, arguing that it devalues the design profession.
This is a legitimate concern, and I respect designers who choose not to participate in contest-based platforms on principle. At the same time, I recognize that 99designs has provided real opportunities for many designers around the world — particularly those in regions where access to high-paying design clients would otherwise be limited.
My personal view is pragmatic: the platform is a tool. Like any tool, its value depends on how you use it. If you use 99designs strategically as a stepping stone to build your reputation and transition to direct client work, it can be valuable. If you grind contests indefinitely as your primary income source, the economics are challenging.
Long-Term Success Strategies on 99designs
For those who decide that 99designs is worth pursuing, here is a strategic framework for building sustainable success on the platform.
Phase 1: Foundation Building (Months 1-3)
This is the investment phase. Your primary goals are:
- Get accepted to the platform with the highest possible designer level
- Enter 3-5 carefully selected contests per week
- Focus on guaranteed logo design contests in the Silver or Gold tiers
- Pay close attention to client feedback and iterate on your designs
- Build your portfolio with strong contest entries (win or lose)
- Study winning designs to understand what works
- Do not worry too much about earning — focus on learning the platform dynamics
Phase 2: Momentum Building (Months 3-6)
By this point, you should have a better understanding of what works and may have won a few contests. Your goals shift to:
- Increase your win rate by being more selective about which contests you enter
- Start getting noticed by clients for 1-to-1 project invitations
- Build on positive reviews and ratings
- Refine your portfolio to showcase only your best work
- Develop a recognizable style that attracts your ideal clients
- Start earning consistently, even if the amounts are modest
Phase 3: Growth and Scaling (Months 6-12)
If you have executed well in the first two phases, you should be seeing real results now:
- Work toward advancing to Top Level designer status
- Prioritize 1-to-1 projects over contests
- Build relationships with repeat clients
- Increase your project scope (offer brand identity packages, not just logos)
- Consider raising your rates for direct projects
- Use your 99designs portfolio and reviews to attract clients outside the platform
Phase 4: Optimization and Diversification (Year 2+)
At this stage, you should be earning steadily and thinking about the bigger picture:
- Use 99designs as one channel alongside your own website and other freelance platforms
- Leverage your reputation on 99designs to command premium prices
- Focus on high-value 1-to-1 projects and long-term client relationships
- Consider mentoring newer designers or creating design resources
- Continuously update your portfolio and skills to stay competitive
Additional Strategic Tips
Specialize to Stand Out
While it is tempting to enter every type of design contest, specializing in a particular niche can be incredibly powerful. A designer who is known as the go-to person for restaurant logos, or tech startup branding, or eco-friendly brand identities will attract more relevant clients and win more often within their niche. Specialization also allows you to develop deeper expertise and create better work within your chosen area.
Time Management for Contest Designers
One of the biggest challenges of working on 99designs is managing your time effectively. Here is a practical approach:
- Set daily time limits: Decide in advance how many hours per day you will spend on contests. Stick to this limit to avoid burnout.
- Batch similar tasks: Browse and evaluate new contests at one time, work on designs at another, and check for feedback at set intervals. This is more efficient than constantly switching between tasks.
- Track your time: Use a simple time tracking tool to see how many hours you invest per contest. This data will help you calculate your effective hourly rate and make better decisions about which contests to enter.
- Limit simultaneous contests: Working on more than 3-5 active contests at once usually leads to declining quality. Find the number that works for you and stick to it.
Building Client Relationships Beyond Contests
One of the most underutilized strategies on 99designs is turning contest clients into long-term relationships. When you win a contest, the client is already impressed with your work. This is the perfect time to:
- Deliver exceptional work with the final files — go above and beyond what was requested
- Be responsive and professional throughout the handover process
- Politely let the client know you are available for future projects
- Follow up professionally after a reasonable period if you have additional services to offer
A single contest win can turn into thousands of dollars of repeat business if you nurture the relationship properly.
Tools and Resources for 99designs Designers
To compete effectively on 99designs, you need the right tools. Here are the essentials:
Design Software
- Adobe Illustrator: The industry standard for vector logo design. If you are serious about logo design on 99designs, Illustrator should be your primary tool. Clients expect vector files (AI, EPS) as part of final deliverables.
- Adobe Photoshop: Essential for creating mockups and presentation images. While you should not create logos in Photoshop (they need to be vector), you will use it extensively for presenting your work professionally.
- Affinity Designer: A more affordable alternative to Illustrator that is gaining popularity among freelance designers. It handles vector work well and exports to the formats clients need.
- Figma: Increasingly popular for design work, especially web and app design. For pure logo design, Illustrator or Affinity Designer are still more appropriate, but Figma is great for presenting concepts.
Mockup Resources
Good mockups can make or break your contest submissions. Here are some resources:
- Mockup World: Free mockup templates for various applications
- GraphicBurger: High-quality free mockup PSD files
- Placeit: Online mockup generator — easy to use but some options require payment
- Smart Mockups: Another online option with both free and premium templates
Font Resources
- Google Fonts: Free, open-source fonts that you can use in commercial projects
- Adobe Fonts: Included with Adobe Creative Cloud subscription, offering a vast library of professional typefaces
- Font Squirrel: Free fonts licensed for commercial use
- MyFonts: Premium fonts — investing in unique typefaces can set your work apart
Learning Resources
Continuously improving your skills is essential for long-term success:
- Skillshare: Online courses on logo design, branding, typography, and more
- YouTube: Channels like The Futur, Will Paterson, and Satori Graphics offer excellent free content on logo design
- Books: "Logo Design Love" by David Airey, "Designing Brand Identity" by Alina Wheeler, and "Logo Modernism" are essential reading
- Design Blogs: Brand New (Under Consideration), Logo Geek, and LogoLounge keep you current on industry trends
Legal Considerations for Designers
Working on 99designs involves some legal aspects that every designer should understand:
Intellectual Property Rights
When you win a contest on 99designs, you transfer the full intellectual property rights of the winning design to the client. This means:
- The client owns the design completely
- You cannot use the winning design for other clients
- You cannot sell or license the winning design to anyone else
- You can typically show the design in your portfolio (check the specific terms)
For designs that did NOT win a contest, you retain your intellectual property rights. However, be careful about reusing concepts too directly — significantly modify any losing contest entries before using elements in future work.
Originality Requirements
Every design you submit on 99designs must be original work. This means:
- No copying from other logos or designs
- No using stock graphics without proper licensing
- No tracing or heavily referencing existing trademarked designs
- Using only fonts that you have the commercial license to use
If a design is later found to be non-original, you could face penalties including removal from the platform, and the client could face trademark issues. Always create from scratch and use properly licensed assets.
Tax Obligations
Income earned on 99designs is taxable in most countries. 99designs does not withhold taxes for you, so you are responsible for reporting and paying taxes on your earnings. Consider:
- Keeping detailed records of all earnings and expenses
- Setting aside a percentage of each payment for taxes
- Consulting with a tax professional who understands freelance income in your country
- Understanding any tax treaties between your country and Australia (where 99designs is based) or the US
The 99designs Designer Community
One aspect of 99designs that does not get enough attention is the designer community. While the platform is inherently competitive, there is also a collaborative side.
Forums and Discussion Boards
99designs has community forums where designers discuss strategy, share experiences, ask questions, and sometimes vent frustrations. These forums can be a valuable resource for new designers because you can learn from those who have been on the platform for years.
Designer Blog and Resources
The 99designs blog publishes articles about design trends, business tips for designers, platform updates, and inspiration. While some content is marketing-oriented, there are genuinely useful articles about improving your design practice.
Community Dynamics
The community has its quirks. Because designers are competing against each other, there can be tension — especially around issues like plagiarism reports, contest fairness, and designer level assessments. Some designers are very supportive of newcomers, while others are territorial. As in any professional community, approaching interactions with professionalism and respect will serve you well.
Alternative Ways to Earn from Logo Design
While this article is focused on 99designs, it is worth mentioning that there are many ways to earn money from logo design beyond this single platform. Diversifying your income sources is always a smart move.
- Your Own Website: Building a personal portfolio website and driving traffic through SEO and social media can attract direct clients who pay premium rates.
- Social Media Marketing: Platforms like Instagram, Dribbble, and Behance can showcase your work to potential clients.
- Freelance Marketplaces: Upwork, Fiverr, Toptal (for top-tier talent), and PeoplePerHour offer different models for finding design clients.
- Local Networking: Many small businesses in your area need logo design and prefer working with someone local. Attend business events, join chambers of commerce, or partner with local marketing agencies.
- Agency Subcontracting: Marketing and branding agencies often need freelance logo designers for overflow work.
- Logo Design Products: Create logo templates or brand identity kits to sell on platforms like Creative Market or Envato.
- Teaching: If you are skilled at logo design, creating courses, tutorials, or mentoring programs can generate passive income.
The most successful freelance logo designers I have encountered use a mix of these approaches. 99designs can be one valuable piece of a larger puzzle.
Recent Platform Updates and Changes
99designs continues to evolve its platform. Here are some notable developments that designers should be aware of:
- Enhanced Designer Profiles: The platform has improved how designer profiles are displayed, giving more prominence to portfolio work and client reviews. This benefits designers with strong track records.
- Improved Matching Algorithm: 99designs has been working on better algorithms to match designers with relevant contests and clients. This means you may see more contests in your specific area of expertise.
- Integration with Vista Products: The integration with Vista's product line means clients can now go from logo design on 99designs to ordering printed business cards, signage, and other branded materials through Vista. For designers, this can lead to additional work as clients need their new logos adapted for various applications.
- Mobile Experience: The platform has improved its mobile interface, making it easier for designers to browse contests, check feedback, and manage projects from their phones.
- Payment Processing Improvements: Faster payment processing and additional withdrawal options have been implemented in various regions.
Frequently Asked Questions
How much does it cost to join 99designs as a designer?
Nothing. Joining 99designs as a designer is completely free. There are no subscription fees, membership fees, or entry fees for contests. The platform takes a percentage of your earnings when you win a contest or complete a project, but there are no upfront costs. The percentage varies by your designer level — Entry Level designers pay the highest percentage (around 15%), while Top Level designers pay the lowest (around 5%).
Can beginners succeed on 99designs?
It depends on what you mean by "beginner." If you have solid design skills but are new to the platform, yes — you can succeed with patience and strategy. If you are a complete beginner in graphic design with no training or practice, 99designs will be extremely challenging. The competition is too strong for someone who is still learning basic design principles. I would recommend building your skills through courses and practice projects before attempting to compete on the platform.
How long does it take to start earning on 99designs?
This varies enormously. Some talented designers win their first contest within a few weeks. Others take several months before seeing their first win. On average, expect to invest 1-3 months of active participation before winning consistently. The key is to be patient, learn from each contest, and continuously improve your submissions.
Can I work on 99designs part-time?
Absolutely. Many designers use 99designs as a side hustle alongside other work. Since contests run on set timelines (usually about 7 days), you can choose to enter contests that fit your schedule. Part-time designers might enter 2-3 contests per week, while full-time designers might enter 5-10. The flexibility is one of the platform's advantages.
What happens if a client steals my design from a contest I did not win?
If you did not win the contest, you retain the intellectual property rights to your submitted designs. If a client uses a non-winning design without paying for it, that is a violation of 99designs' terms of service. You can report this to the platform's support team. 99designs has policies in place to protect designers from design theft. That said, proving that a client used your exact design can sometimes be challenging. To protect yourself, consider watermarking your submissions (though this may make them less attractive in the contest) and documenting your original design files with timestamps.
Can I use my 99designs work in my personal portfolio outside the platform?
For winning designs, you can typically display them in your portfolio as examples of your work, but the intellectual property belongs to the client. Check the specific terms for any restrictions. For non-winning designs, you own the IP and can use them however you like in your portfolio. Many designers use their best contest entries (both winning and non-winning) to build impressive portfolios on their personal websites and social media.
Is 99designs available worldwide?
Yes, 99designs accepts designers from most countries around the world. However, payment options may vary by country. Make sure PayPal or Payoneer works in your country before investing significant time on the platform. Some countries may have restrictions or additional verification requirements.
How do I increase my designer level on 99designs?
Your designer level is based on several factors: portfolio quality, win rate, client satisfaction scores, and overall performance. To move up, focus on improving your portfolio with your best work, winning contests consistently, receiving positive client reviews, and maintaining professional conduct on the platform. Level reviews happen periodically, so changes are not immediate — it is a gradual process.
Can I negotiate prices on 1-to-1 projects?
Yes, 1-to-1 projects involve negotiation between you and the client. Unlike contests where the prize is fixed, you can set your own rates for direct projects. As you build your reputation and move up in designer levels, you will be in a stronger position to command higher rates. The platform provides a framework for the project, but the pricing is between you and the client within the platform's guidelines.
What are the most profitable design categories on 99designs?
Logo and brand identity is the most active category by volume. However, web design and packaging design often command higher individual project prices. The most profitable category for you personally depends on your skills and the competition in that category. Specializing in a category where you excel and competition is moderate is often more profitable than going after the highest-paying category where you face the strongest competition.
Does 99designs offer any protection against non-payment?
Yes, the platform acts as an escrow service for both contests and 1-to-1 projects. For guaranteed contests, the client has already paid before the contest begins, and the money is held by 99designs until a winner is selected. For 1-to-1 projects, clients fund the project upfront, and the money is released to you upon successful completion. This is one of the advantages of working through a platform rather than freelancing independently.
How does 99designs handle disputes between designers and clients?
99designs has a support team that handles disputes. If a client is unresponsive, dissatisfied, or if there is a disagreement about deliverables, you can contact support for mediation. The platform reviews the situation, considers the project brief and communication history, and makes a decision. While the dispute resolution process is not perfect, having a third party to mediate is generally better than dealing with client conflicts on your own.
Real-World Perspectives from 99designs Designers
To give you a balanced view, here are perspectives from designers at different stages of their 99designs journey:
"My first three months on 99designs were brutal. I entered dozens of contests and did not win a single one. I almost quit. But I kept refining my approach, studying winning designs, and improving my presentation. In month four, I won two contests back-to-back. Now, two years in, most of my income comes from 1-to-1 projects with clients who found me through my profile. The contests were just the door opener."
— Mid Level Designer, Eastern Europe
"I treat 99designs as one tool in my toolbox. I am not dependent on it, but it consistently brings in extra income and occasionally connects me with amazing clients. The key is not to put all your eggs in one basket. Use the platform strategically, not desperately."
— Top Level Designer, South America
"The contest model is not for everyone, and I get why some designers hate it. But for someone like me who lives in a country with limited local design opportunities, 99designs gave me access to international clients I never could have reached on my own. It changed my career trajectory."
— Top Level Designer, Southeast Asia
"I stopped doing contests after about six months and focused entirely on 1-to-1 projects. My income is more stable and predictable now. I use my contest wins as portfolio pieces to attract direct clients. The contests were the cost of entry — the real value is in the relationships I built after winning."
— Mid Level Designer, North Africa
The Future of 99designs
Looking ahead, several trends will likely shape the future of 99designs and how designers earn money on the platform:
AI and Design Tools
The rise of AI design tools like Midjourney, DALL-E, and various AI logo generators is a topic of concern for many designers. While these tools can produce impressive visual output, they currently lack the strategic thinking, brand understanding, and client collaboration that human designers bring to logo design. 99designs has so far maintained its focus on human designers, and the platform's value proposition — personalized, custom design work created through a collaborative process — is not easily replicated by AI.
That said, designers who learn to incorporate AI tools into their workflow (for inspiration, quick iterations, or presentation mockups) while maintaining the creative direction and strategic thinking that only humans can provide will likely have an advantage going forward.
Continued Integration with Vista
As the integration between 99designs and Vista deepens, designers may see new opportunities — and new challenges. The potential for more clients flowing from Vista's customer base is positive. However, increased corporate oversight could also lead to changes in how the platform operates, how fees are structured, or how designer levels are managed.
Market Dynamics
The freelance design market continues to grow globally. More businesses are being created than ever, and each one needs branding. At the same time, more designers are entering the market. The net effect is more opportunities but also more competition. Designers who differentiate themselves through specialization, quality, and professionalism will continue to find success.
Final Verdict: 99designs for Logo Design Income
After this deep dive into 99designs, here is my honest assessment:
99designs is a legitimate platform that can provide real income for skilled graphic designers, but it is not a get-rich-quick scheme and it is not the right fit for everyone.
The contest model is inherently risky for designers. You will invest time creating work with no guarantee of payment, and the early months can be frustrating and financially unrewarding. The competition is real, and only the best work wins.
However, for designers who approach the platform strategically — building their portfolio, improving their skills, focusing on guaranteed contests, and gradually transitioning to 1-to-1 projects — 99designs can be a valuable component of a freelance design career. It offers access to a global client base, a structured system for managing projects and payments, and a clear path for advancement through the designer level system.
The designers who thrive on 99designs share several traits: they are talented (obviously), but they are also strategic, patient, professional, and resilient. They treat losses as learning opportunities, invest in their profiles and portfolios, and view the platform as a long-term play rather than a short-term hustle.
If you are considering joining 99designs as a designer, here is my advice:
- Be realistic about your skill level. If your design skills are not yet competitive, invest time in learning and practicing before joining. The platform will still be there when you are ready.
- Start with a strong portfolio. Your initial portfolio determines your designer level, which directly affects your earning potential. Make it count.
- Be selective about contests. Quality over quantity. Enter fewer contests with better submissions.
- Focus on guaranteed contests. Minimize the risk of unpaid work.
- Play the long game. Use contests to build credibility, then pivot to 1-to-1 projects for sustainable income.
- Diversify. Do not rely on 99designs as your only income source. Combine it with other platforms, your own website, and local networking.
- Keep learning. The design world evolves constantly. Stay current with trends, tools, and techniques.
99designs is not perfect, and the contest model has legitimate criticisms. But for designers who are willing to put in the work and approach it with the right mindset, it remains one of the better platforms for earning money from logo design online.
Ready to get started? Visit 99designs designer signup page to create your profile and explore available contests. Remember — your first submission is just the beginning of a journey that could lead to a thriving freelance design career.

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