10 Ways to earn money as a digital content creator

Working as a content creator is the dream of many, especially since this job is associated with travel, raffles, entertainment, money and fame.

However, not all people who upload photos or videos on their social networks can be classified as such, since content generation must follow a strategy.

Otherwise, it will be very difficult for you to build an audience to whom you can offer products or services, and therefore, the monetization of your accounts will become uphill.

It is possible to earn money as a digital creator:

Earning money online is completely feasible if you become a content creator capable of understanding your target audience.

You need to study your audience, find out their tastes and interests, find out what motivates or excites them, and what products or services they enjoy consuming the most.

That way you can design a strategy that brings you closer to your digital goals in a successful, scalable and honest way.

It is also important that you know that you must invest in your professional preparation if you want this job to generate important and significant income.

Remember that the digital market is increasingly demanding, brutal and competitive, and therefore you need to constantly prepare and update yourself to make a real difference.

Also, you should keep in mind that even though anyone can post a photo or video on Instagram, not everyone can be classified as a content creator.

There is a big difference between sharing information on the Internet in an amateur way, and dedicating yourself to creating content in an organized, planned, strategic, analytical and coherent way.

In short, you can successfully monetize your digital content , and make a living from it for a long time. (As long as you put improv aside and take this seriously.)

What is a content creator?

This is a person who has decided to specialize in some branch of communication, in order to create content that generates desired conversions, such as:
  • Construction of personal brand.
  • Branding.
  • Sales.
  • Promotion of products or services (both own and third parties).
  • Brand positioning, etc.
Basically, they are experts creating posts that are interesting , useful, valuable, and engaging to a certain audience.

However, the democratization of information and the voracious growth of new technologies have opened the doors to more emerging content creators.

That is why it is increasingly common to see influencers, tiktokers, or youtubers gaining fame, popularity, and above all, a lot of money, thanks to their publications on networks and digital channels.

For many, the generation of content on the Internet is something practically innate. Although there are also professionals who dedicate themselves fully to this and achieve unprecedented success.

Just take your smartphones and unleash your creativity to create photos, videos, choreographies, dances, and even memes that go viral in the blink of an eye.

If you are passionate about social networks and are willing to create audiovisual or graphic pieces that captivate audiences and generate significant conversions, then this trade could fit you like a glove.

What are the skills of a digital creator?

Today, most companies work with a content creator to achieve their business, sales, promotion or marketing goals.

This person plays a crucial role in their business strategies, as it helps them promote their brands or ventures in the digital environment.

They blindly trust content creators because these people are very familiar with online marketing.
Therefore, they are key pieces when it comes to catapulting your business towards the cusp of success. But what makes them so special? These are some of his most relevant skills:

1. Communication skills.
2. Charisma.
3. Authenticity and originality.
4. Mastery of advertising techniques.
5. They are able to follow or create new trends.
6. They understand their audience perfectly, and therefore, they successfully attract and retain it.
7. They are familiar with formats, filters, audio and many other important resources to enhance the reach and viralization of their content.
8. They have knowledge about photography, image composition, video recording and editing.
9. They know how to monetize their content on the Internet.
10. They have facilities for networking .
11. They know how to use video, recording, editing and digital content editing programs.
12. They know about web analytics, metrics, algorithms and more.
13. They understand how social networks and platforms work, and therefore know how to make the most of them.

Main functions of a content creator

Many think that creating content is synonymous with taking a photo and putting a description on it.

But the truth is that the people who dedicate themselves fully to this trade invest hours, resources and even money, in the generation of attractive and competitive content for their audience.

These are some of the functions they perform on a daily basis when promoting their own brands, or when making alliances and collaborations with third parties:

1. Before creating your content, you should research the market and your target audience. In this way, they will be able to develop a content plan that will generate the expected results.

2. Unify criteria with the brands, companies, ventures or companies with which they have an employment relationship. (In the end they work for them and they must align their interests based on what they require).

3. Generate the informative, advertising or sales pieces they need for their own ventures, or for their clients' projects.
4. Stay up-to-date and ahead of the curve. As well as being innovative, original and authentic.
5. Know how to tell stories . Storytelling is an art that not everyone masters, but if you really want to grow as a content creator you need to show off with this.
6. Create content in formats that are viral and that are also attractive to the audience.
7. Analyze your metrics or study the statistics of your content. It is not enough to make a post on social networks mentioning a brand. What matters most is knowing the performance of said content to know if it is being effective, or if some corrections should be made.
A content creator usually has a very busy schedule, especially if their community grows exponentially, and if there are more and more brands or clients betting on their services.

Strategies to monetize your content as a creator:

Right now there are many ways to earn money as a content creator . These are some of them:

1. Automatic monetization

If you create content for YouTube you could generate money automatically thanks to Google Adsense .

This ad network allows you to generate income from the advertisements that are displayed on your videos.

The more popular your channel is on this platform, the more revenue you could continuously earn, which is fantastic and lucrative.

Additionally, you can earn money online from subscriptions and memberships , as long as your content provides real added value to your audience.

2. Niche blogging

Currently, most content creators have their own niche blogs , since they have a high monetization power.

In addition, these spaces allow them to develop personalized projects, which are also perfectly aligned with their interests, needs and requirements.

This means that instead of creating content for someone else, they do it for their personal projects. Therefore, the profit margin is wider and more lucrative.

Recommended platform: Ezoic

If you already have your niche website up and running, and want to improve your ad revenue, I invite you to explore Ezoic , a smart monetization platform that makes sure to display the best ads on your site.

The good news is that Ezoic is a certified Google partner , so you have the peace of mind to ally with good partners to improve the income of your blog through advertising.

3. Paid advertising

If you rely on paid ads on Facebook, Twitter or Instagram you could increase the reach of your content dramatically.

You could literally show your products or services to millions of people with just one click.
And although this mechanism implies the investment of money , the truth is that you only need $1 a day to maximize your results.

Consequently, the return on your investment is practically guaranteed (if your campaigns are perfectly segmented for your target audience).

You can use the Facebook ads manager to promote your posts and accelerate the growth of your digital community.

4. Promoted content

A content creator s can earn money with Facebook , Instagram or TikTok , through sponsored posts.
This occurs when a certain brand pays the digital creator to promote a certain product or service on their platforms or social networks.

The online work of the content creator will consist of promoting brands, destinations, products, services or ventures in exchange for a previously established payment.

Today brands invest in promoted content and influencer marketing, since its reach and relevance is crucial when it comes to positioning itself successfully in the digital ecosystem.

By becoming an opinion leader, brands will begin to hire your services as a content creator, but it is necessary that your results are aligned with their objectives.

5. Merchandising

If you reach a high degree of popularity as a content generator, you could invest in merchandising and diversify your sources of income.

Once you have your own products, such as caps, mugs, flannels, diaries, etc., you could sell them online, or even in a physical store.

Working on a personal brand , as a content creator , will bring you great advantages and benefits.

6. Brand image

Many companies want their products to be represented by someone who is on trend.
However, the key to success lies in working with content creators that are related to your niche markets .
Therefore, one of the best advice we can give you is to specialize in a certain segment and then exploit its potential to the fullest.

For example, if you have extensive knowledge in the fitness area, you could generate content linked to that sector so that health and beauty brands can contact you more easily.

Likewise, micro niches are ideal for content generators who want to work as brand spokespersons both in the offline and online worlds.

7. Personalized consultancies

If you specialize in a certain market segment and are an authoritative content creator , as is the case with successful YouTubers , you can offer personalized consulting and earn more money.

All you have to do is advise other creators, brands or digital entrepreneurs who need to grow or make themselves known in their respective markets.

Believe it or not, this is one of the most lucrative and effective mechanisms to earn money online as a content generator.

8. Collaborations with brands

Can you imagine collaborating with the brand of your dreams? This is more common than you might think, especially if you're an Instagram, YouTube , or TikTok creator.

Currently there is the possibility of creating personalized and joint collections with local and international brands.

The idea of ​​this profitable business is to develop new products or services in collaboration with a brand that is well positioned in the market.

This will boost your popularity, help you grow in the online world , and offer you new opportunities for growth and investment.

9. Affiliate Marketing

Content creators often get a lot out of affiliate marketing . This consists of promoting the products or services of a third party in exchange for a commission.

To do this, they register on affiliate platforms, such as Amazon, Rakuten or AliExpress, obtain their affiliate links and then promote through:
  • Social networks.
  • Blogs.
  • Online stores.
  • Messaging apps etc.

10. Creation of infoproducts

The creation of infoproducts is also very profitable for content creators. They can actually develop:
  • Online courses.
  • Ebooks.
  • Podcasts.
  • Workshops and webinars.
  • Audiobooks and more.
Then they dedicate themselves to marketing them through their own sales channels, or through platforms such as Hotmart . (The latter offers up to 80% commission for the sale of electronic books).

Once again, you have to remember that the most important thing is that you generate content that is valuable to your audience.

Otherwise, you won't be able to differentiate yourself from the competition and you will end up frustrated, discouraged, and disgusted.

Tools you need to know and take advantage of

Being a content creator can become a life business , and the best thing is that you can start it from your own home. For this you will need the following tools:

Good VPN platform:

If you want to make a living as a content creator on the Internet, it is essential that you have a good VPN platform that protects your information; both the one you share and the one you receive.

Additionally, to access content from other countries, to which you do not have access in your country, you will need to have this powerful digital tool.

The vast majority of successful digital entrepreneurs have a good VPN service that offers them security, confidence, and access to rarely used information.

Image editing programs:

The best-known software or applications are Canva and Adobe services , such as Spark, Illustrator and Photoshop.

The first is easier to use because it has pre-designed templates; while the latter are more professional and require training and practice.

Good camera:

If you are going to dedicate yourself to the generation of content, you will need to invest in a good camera. That way you will make sure that its light resolution and color capture is optimal. The most popular are DSLRs or SLRs.

Although you can also work with a mobile phone that has a powerful and high-quality camera.

Video editing programs:

According to a report by Entrepreneur , 87% of users consume video content through social networks.
That is why you should know and use the best video editing tools available on the market, such as:
  • Final Cut Pro Adobe.
  • Premiere Pro.
  • Adobe After Effects.
  • Sony Vegas Pro (among others).

light ring:

It is used when you are not outdoors and lack natural light. Indoor lighting is a challenge, and for this reason you need a led light ring to raise the quality of the final result.


If you want the audio of your audiovisual content to be superior, you need to invest in a special microphone. Here are some interesting options:
  • Bullet: These microphones are perfectly suited to smartphones.
  • USB: These models should only be connected to a USB port.
  • Professionals: they work with sound consoles.

Content calendar:

Planning is key for content creators. So you must organize yourself by days, topics and publication dates.

At this time you have the option of creating a content calendar with Excel, or you can also use Apple and Google calendars .

Laptop or computer:

This is a must-have tool, especially if content creation is going to become your new business.

Laptops are ideal for digital nomads as they can take them anywhere. However, computers are more powerful and better support the editing programs they use frequently.

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