How to set up an amazon store: Step-by-Step Guide for Beginners

Do you own a small business or make your own products, and want to start selling online? Amazon is one of the largest marketplaces in the world and can be a great way to get your business off the ground. In this post, I share a step-by-step guide to creating an Amazon store for beginners. We will cover all the stages, from registering your store, creating the catalog of your products and more. Also, I will give you some tips to have a successful online store.

With the right information and tools, your online business can be up and running in no time. So let's get started!

Benefits of an online store on Amazon

In today's digital world, having a store on Amazon is becoming more and more common for businesses (small and large), as it has a variety of benefits, from increased visibility to cost savings, that can help your business achieve its Maximum potential.

Let's see these benefits in detail:
  1. Greater visibility. Creating a store on Amazon can help you reach more customers than ever before, as it is one of the most visited websites in the world, with over 300 million customers and counting. This means that by having an online store on Amazon, you can increase your exposure to potential customers around the world.
  2. Cost savings. An online store allows you to save money on operating costs associated with traditional physical stores. Plus, you'll save money on marketing, as Amazon does a great job of promoting your products for you.
  3. Comfort and speed for your customers. Amazon has a secure payment system, which allows its customers to make purchases quickly and easily, without the hassles of traditional purchases.
  4. brand opportunities . You can customize your online store with your own logo, colors, and design elements to create a unique look.
  5. Analysis. Using Amazon's analytics tools you will be able to track your sales and understand customer behavior. This data can help you make decisions to optimize your store and improve the experience of your customers.
As you have seen, there are many benefits of having an online store on Amazon. Overall, it can help you increase your visibility, access a large customer base, and increase your sales. This is what online businesses want to achieve.

Steps to create an online store on Amazon

The process is relatively simple. First, you need to create an Amazon account and set up your store. Then, you must detail your products, establish prices and choose the logistics. Finally, you have to promote your store and products to increase visibility and attract more customers.

Now we will see these steps in more detail so that you too can launch your e-commerce in this giant of online sales.

Step 1: Create an Amazon seller account

If you want to start selling products on Amazon, the first step is to create an Amazon seller account. This account will be used to manage your inventory, have your product catalogue, process orders and track your sales.

Creating an Amazon seller account is easy. You just have to go to the Amazon Seller Central website and register.

Here's what you'll need to have on hand:
  • Company email address or Amazon customer account
  • Payment credit card (international cards are also accepted)
  • Passport or valid identity document. Identity verification protects sellers and customers
  • Company registration data, including VAT number
Once you have registered, you have to verify your account. After reviewing your information, Amazon will approve your account.

Step 2: Select a selling plan

Depending on the type of products you are going to sell, Amazon offers two plans: the Professional Selling Plan and the Individual Selling Plan. Each plan has its benefits and rates, so it is important to choose the right one for your online store.
  • The Professional Selling Plan is designed for businesses that plan to sell a high volume of items (40+ products per month). With this plan, you'll get access to Amazon's advanced selling features and pay a monthly subscription fee of €39, plus referral fees for each item sold.
  • The Individual Selling Plan is designed for businesses that plan to sell a lower volume of items (less than 40 products per month). This plan has no subscription fee, instead you pay €0.99 per product sold and referral fees for each item sold. The individual plan has more limited features than the professional plan.
Here you can review here the complete comparison of these two plans .

When you're deciding which plan is best for your business, consider the type of items you'll be selling, the volume of items you expect to sell, and the features you'll need.

After choosing your selling plan and when your account is verified, you will be able to start selling products on the Amazon website.

Step 3: Create a product listing

This step is important for listing your products on Amazon and ensures that they are visible to your potential customers.

To list your products in the Amazon Product Catalog, you need to know the product identifier, title, description, and features. However, if you associate it with an existing listing, you won't have to provide this information as it already exists.

Another important step is to add images of the products. In this way you will be helping customers to have a better idea of ​​what your product looks like and have more information before buying it.

Step 4: Optimize your product detail page

Optimizing your Amazon product pages is an essential part of running a successful online business. It's a way to make sure your products show up in search results for more customers to see. In addition, it will improve your ranking in Amazon's own search engine so customers can find your products more easily.

To do this, put yourself in your client's shoes and think about how you can help them find your products and solve their doubts so that they decide to buy from you.

Pay attention to the title, include a detailed and clear description, list the features, dimensions and good quality images of your products. You can also include related keywords in the title and description. All this will improve your position within Amazon.

Step 5: Choose logistics management

When you create a store on Amazon you have two options to prepare and send your sales:
  • Vendor logistics management. In other words, you take care of your inventory and the shipping of the products yourself.
  • Fulfillment by Amazon. In this case, Amazon is responsible for the packaging, labeling and shipping of the products.
Undoubtedly, both options have advantages and disadvantages. When you choose one, think about which is the most convenient for your business.

Step 6: Promote your store

Creating an online store is not an easy task, so you should make sure that your work is worth it.

One of the best ways to do it and get your store seen and visited by potential customers is to promote it. There are two key strategies:Use Amazon advertising

Amazon offers three advertising solutions:
  • Sponsored Products. These are individual product listing ads on Amazon.
  • Sponsored Brands. These ads showcase your brand and product portfolio.
  • Amazon Stores. For individual brands and that allow you to share your brand story and product offerings.
2. SEO content and social networks

Another strategy is to create your own content marketing campaigns, such as posts on your blog or YouTube channel. By creating SEO-optimized content, you will be able to appear in the top positions of search engine results, which will make it easier for your potential customers to find your store.

Social media is another great way to promote your store, as it allows you to reach a larger audience. In addition, you can establish alliances with influencers to publicize your store or your products.

Finally, get serious about optimizing your product detail pages, as it is key for any online store on Amazon. Make sure your store is optimized for keywords relevant to your products.

With the right combination of strategies, you will make your Amazon store successful.

With your online store on Amazon you can increase your visibility, access a large customer base and increase your sales.

Tips for a successful Amazon store

Building a successful Amazon store is an achievable goal, but it requires a lot of work, research, and dedication on your part.

Here are some final tips to help you get started and maximize your success:
  1. Use Amazon tools and services. Amazon offers many tools and services to help you get your online store up and running. Take advantage of Amazon's Seller Central dashboard, which gives you access to analytics, sales data, and marketing tools.
  2. Focus on customer service. Providing excellent customer service is essential for any business, and Amazon stores are no exception. Respond to customer inquiries promptly, offer flexible return policies, and helpful product descriptions and images.
  3. Invest in digital marketing. Amazon offers various digital marketing tools, such as sponsored ads, to help you reach potential customers and increase your sales. Consider investing in other digital marketing strategies such as social media, email marketing, and content marketing to further increase visibility.
  4. Develop a pricing strategy. It is important to create a pricing strategy that allows you to maximize your profits. Consider the costs associated with your products and factor in shipping costs, fees, and taxes.
  5. Stay up to date on trends. Stay up to date with the latest trends in your sector to stay competitive and at the forefront.
By following these tips, you'll be set up for success with an Amazon store. Also, with your work, dedication and the right strategy, you can create a successful store that stands out from so much competition.


Building a store on Amazon can be an incredibly rewarding experience. With a platform that has over 310 million active users and a global reach, you can quickly reach a large audience and grow your business. With the right strategies, you can get your business off the ground and generate significant profits. From choosing the right product to optimizing your catalog and promoting your store, you can use the tips and advice in this article to maximize the potential of your Amazon online store. With the right guidance and effort, you can be successful and make your business dreams come true.

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