How to start a YouTube channel and earn money [2023]

With exceptional strategy and a lot of dedication, you can turn YouTube into a legitimate platform for generating income.

Lots of people are making quite a bit of money producing YouTube videos every day. If you are wondering how to start a YouTube channel and make money from it, then you have come to the right place!

If you have ever wondered how to be a youtuber and earn money with YouTube? or how to earn money online with YouTube? Then keep reading to find out everything you need to know about YouTube, monetization, and other strategies to make money from the YouTube platform.

1.Start with the basics: Create a YouTube account

The first thing you'll need to do is create your channel, and YouTube makes it incredibly easy to do. With just a couple of clicks, you'll be ready to start setting up your new channel. This is how to start a YouTube channel:
  1. Create a Google account if you don't already have one.
  2. Go to the YouTube website and click the "Login" button in the top right corner of the page.
  3. Sign in with your Google account.
  4. Click the “My Channel” button in the top right corner of the page.
  5. Fill out your channel information, including channel name, description, and channel art/design.
Tip: If you don't have a name yet, you can create a new one with a YouTube name generator. Just google “ YouTube Name Generator ”

2.Establish your channel identity: Content Strategy

Establishing your identity and channel brand on YouTube is an important step in creating a successful channel.

Your identity and branding should be consistent across all of your videos and elements such as your channel design, banner, and video thumbnails. To establish your identity, consider what the audience you want to focus on is like and what kind of content you want to create. Reflect on what your target audience may be interested in and what type of content is missing or does not yet exist on the YouTube platform.

Be authentic and true to yourself, and don't be afraid to show your personality. To establish your channel's brand, choose a consistent color scheme and design elements, such as a specific logo or font . Use these elements consistently across all your videos and channel elements.

It's also important to create a channel trailer that gives viewers an idea of ​​what to expect from your channel, and include a clear call-to-action in your channel description that encourages viewers to subscribe. It's also a good idea to include a clear message in your channel art and video thumbnails that represents your channel, and keep your channel aesthetic consistent with your identity and brand.

3.Personalize your YouTube channel

Customizing a YouTube channel is an important step in creating a professional and engaging presence on the platform.

To start customizing your channel, go to the YouTube website and sign in to your account. Once you're logged in, click the “My Channel” button in the top right corner of the page. From there, you can start editing the layout and layout of your YouTube channel.

One of the most important elements to customize is your channel art. This is the banner that appears at the top of your YouTube channel page and should be representative of the theme and aesthetic of your entire channel. You can use a design tool like Canva to create your channel art and make sure you have the correct size for all the elements.

You can also customize the layout of your YouTube channel by adding sections that highlight different types of content, such as playlists, featured channels, and more. Remember to add a channel trailer , which is a short video that gives viewers an idea of ​​what to expect from your YouTube channel.

You can also edit your channel description, which is the text that appears below your channel art. Make sure it's a clear and concise description of what your channel is about and includes a call to action that encourages viewers to subscribe.

Finally, you can add links to your channel's social media accounts and website, which will help you promote the channel and grow your audience. In general, customizing your YouTube channel will make it look more professional and make it more attractive to your audience.

4.Get the right gear

Getting the right equipment for your YouTube videos is essential to creating high-quality content that engages your viewers.

The type of equipment you need will depend on the type of videos you plan to create. For example, if you plan to do vlogs or videos featuring yourself, you'll need a good quality camera that can capture high-resolution video. Some popular options for vlogging cameras include the Canon G7X Mark III and the Sony a6400.

On the other hand, if you plan to create videos that feature other people, it's important to invest in a good microphone. A microphone can help improve the audio quality of your videos.

For lighting, consider using a ring light or softbox lights to ensure your subject is well lit and avoid harsh shadows.

If you plan to make videos that include animation or special effects, you'll need to invest in software like Adobe Premiere Pro or Final Cut Pro to edit your videos.

Important Note: Keep in mind that you don't need to invest in expensive equipment right away. Start with the basics and invest in better equipment as your channel grows. Remember that the team is only part of the equation, the quality of your content and storytelling are important too.

5.Upload your first YouTube video

Uploading your first video to YouTube can be a bit daunting, but it's a relatively easy process.

First, make sure you're signed into your YouTube account. Then click on the camera icon in the top right corner of the page or go to the “Upload” button in the top right corner of the YouTube home page.

Once you're on the upload page , you'll have the option to select a video from your computer or phone. Once you've selected your video, you'll be taken to the video details page where you can add a title, description, and tags for your video.

It's important to add a clear, descriptive title that includes relevant keywords, so viewers can easily find your video. Your description should provide more information about the video and include links to related content and a call to action to subscribe to your YouTube channel.

You can also set privacy settings for your video, choose a thumbnail, and add end screens and annotations that can help guide viewers to other videos or channels.

Finally, when you are ready, click the “Publish” button to upload your video. And that is! Your YouTube video is now live on the platform and can be viewed by anyone with the link. Keep in mind that the first 24 hours are critical for your video, so it's important to promote your video to your friends, family, and followers to get early views and engagement.

6.Interact with your audience

A YouTube channel will hardly be successful without a loyal audience. That's why engaging with your YouTube audience through comments and the Community tab is an important part of building a successful channel. Responding to comments and starting conversations with your viewers can help build a strong and loyal community.

One of the best ways to engage with your audience is by responding to comments on your videos. Be sure to respond to comments as soon as possible and try to address any questions or concerns viewers may have. Responding to comments also lets your viewers know that you are active and engaged with the channel.

Another way to engage with your audience is to use the Community tab on your YouTube channel. The Community tab allows you to post updates, polls, and live streams, and create a space for your viewers to interact with each other. You can also use this module on your channel to start conversations and request feedback from your viewers.

You can also use the Community tab to post behind-the-scenes content, sneak peeks at upcoming videos, and share exclusive content with your viewers.

Remember that building a community takes time, it is important to be consistent and interact with your audience regularly. Regular engagement will help you build a loyal audience, who will be more likely to subscribe to your channel, watch your videos, and share them with others. The more committed and participatory you are with your channel, the faster you will see the number of subscribers grow.

7.Create new and engaging content and promote your channel on social media

Creating new and engaging content and promoting your channel on social media and other platforms are essential to growing your YouTube audience.

To create new and engaging content, it's important to understand your audience and what type of content they're interested in. You should also be aware of trends and popular topics in your niche, and try to create content that is both informative and entertaining.

When it comes to promoting your YouTube channel on social media and other platforms, there are several strategies you can use. An effective strategy is to share your videos on social media platforms like Facebook, Instagram, and Twitter. This will help you reach a larger audience and attract new viewers to your channel.

Another strategy is to collaborate with other youtubers or influencers in your niche. A YouTube channel can greatly benefit from collaborations with other people in the medium. These can help you access a new audience and get more visibility for your channel.

You can also use paid promotion to promote your channel. Platforms like Google Ads and Facebook Ads allow you to reach a broader audience by targeting specific demographics and interests. However, I would recommend that you first focus on creating quality content first and consecutively.

Finally, you can also use SEO techniques to make your videos more discoverable on YouTube and Google. Optimize your video title, descriptions, and tags with relevant keywords, so viewers looking for content in your niche can easily find your videos. If you don't know what SEO means, don't worry, later we will be sharing some articles about SEO.

Keep in mind that increasing the audience of a YouTube channel takes time and consistency. It's important to keep creating new and engaging content and promote your channel regularly to attract new viewers and grow your audience.

Ok, since we have discussed how to start a YouTube channel, let's discuss how to make money from it.

8.How to earn money with YouTube

From ad revenue and sponsored content to YouTube Premium and channel memberships, the platform offers a variety of monetization options for content creators.

As a content creator, it's important to note that the process of making money on YouTube is not immediate, it requires consistent, high-quality content, a dedicated audience, and a monetization strategy.

There are several ways to earn money with a YouTube channel, such as:


YouTube's advertising program, called the YouTube Partner Program , allows creators to earn money from ads that play before, during, or after their videos. To be eligible for the program, creators must have at least 1,000 subscribers and 4,000 watch hours on their channel.

sponsored content

Creators can also earn money by partnering with brands and creating sponsored content. This may include creating videos that feature a product or service, or including affiliate links in video descriptions.

YouTube Premium

YouTube Premium is a subscription service that allows viewers to watch videos without ads. Creators can earn a portion of the revenue from viewers who choose to subscribe to YouTube Premium .

channel memberships

Creators can also earn money by offering channel memberships to their viewers. This allows viewers to pay a monthly fee to access exclusive content, benefits, and badges.

Super Chat is a feature that allows viewers to pay to have their comments featured on live streams. Creators can earn money from this feature during live streams.


Creators can also earn money by selling merchandise related to their channel, such as t-shirts, mugs, and other items, which can be done through YouTube's merchandise shelf feature.

Most creators use print-on-demand services to create their merchandise. If you don't know what a print-on-demand service is, I invite you to read the article 15 Ways To Earn Money Online .


YouTube creators can also earn money by running fundraisers on their channel and asking viewers to support a cause or charity they care about.

9.A very long road, which is very worthwhile

Making money with YouTube can be a great way to generate passive income and build an engaged audience. However, as with any online business, it takes time and effort to build and grow.

It is important to note that in order to make money from a YouTube channel, you need to meet the platform's requirements, such as having a Google AdSense account , complying with content policies, and having a significant audience.

Once these requirements have been met, there are several ways to monetize your content, including advertising, sponsorships, affiliations, and selling products or services. With time and effort, you can turn your YouTube channel into a solid and profitable source of income.

    Font Size
    lines height