How to make money on TikTok

If some think of social media as a way to waste time, then others find ways and talk about how to make money on TikTok . A relatively new platform generates good income for those who know some of the tools.

At first, TikTok was perceived as entertainment for children and teenagers, where there are only cute videos about kittens and quarantine challenges. In five years, the app has gathered an audience of more than 800 million people and the number of users is growing.

Now people of different ages, with different income levels, from different countries are watching videos and talking about their lives here. Already in 2020, many began to earn money from content: for example, Rakhim Abramov, at the age of 22, received an income of more than 10 million.

It would seem like it was two years ago, the train had already left. In fact, making money from your job is still possible, although a little more difficult than before. If you make money on advertising, it is important to get to the top - the cost of publications of such bloggers is constantly growing, and for some it already exceeds a million.

There are other options, which we will discuss below. In any case, the most important element will be the content. To create "viral" videos, decide on a direction. What do you want to share: learning tricks, humor, life hacks? Work on the quality of the image and sound and make a profile, get the first subscribers. After that, you can think about ways to monetize your profile: ad integrations, streams, etc.

How to make money on tiktok: ways

1 Advertise other people's profiles

The main source of income for well-known bloggers is advertising: they record videos in which they mention the advertiser and receive money for publishing on the profile. Advertisers get a new audience and orders, a blogger is in more demand and increases the prices for his services. .

Most of the time, bloggers get their first clients almost by accident. Someone notices your profile, sees that the audience is large, and decides to purchase the integration. Additionally, they look for clients and contractors on exchanges such as or There are a large number of offers, accurate statistics on subscriber activity. Anyone can place an ad here, prices for beginners vary between 500 and 600. The more interesting the content, the more they will pay for advertising: the cost of some works reaches 300,000.

You can advertise an unlimited number of profiles as many times as you want, but we recommend that you don't overdo it: the audience doesn't like this.

2 Maintain other people's profiles

Some bloggers run multiple businesses, others run multiple social networks at once. Maintaining Instagram, YouTube, Telegram and so on at the same time is almost impossible, so they hire an employee and delegate tasks to him. They are looking for specialists who can write interesting scripts, shoot and edit videos, and look for new promotional channels.

There are two forms of such cooperation. First of all, you can become a content manager and only do the video stuff. Secondly, you can take on the role of administrator and do all the work for the blogger: reply to comments, communicate with partners and advertisers, etc.

You can earn from this from 15 to 100 thousand per month, depending on the popularity of the blogger. The more responsibility you take on, the higher your income will be.

3 Earn on music and live streams

If you remember, TikTok was originally created for young creatives, which includes musicians. You can record videos of your own or other people's songs, advertising other musicians. A well-shot video attracts attention and invites you to listen to the entire song, and then go to the site or other social network. Unknown or little known bands pay around 500 for videos. The cost varies depending on the size of the blogger's audience.

If we talk about other options, then this is the launch of broadcasts. The method is suitable for accounts with more than 1000 subscribers. You can earn on live broadcasts by advertising any product or service or donations from subscribers. In the first case, you are promoting offers or products from advertisers: integrations must be natural, discreet, sincere and open. Ordering a product should be easy, the product itself should be of high quality.

In the second case, you need to create high-quality informative or entertaining content. It must be so good that people are willing to pay for it. If the audience likes what you do, they will watch the streams and transfer money to you, encouraging creativity. The peculiarity of this option is that the audience must be real: deceived subscribers will not pay.

4 happy holidays

It happens that you want to pleasantly surprise your loved one with an unusual congratulation, but he lives in another city. People then request creative greetings from bloggers, allowing them to make money on TikTok.

If you have a more or less well-known and high-quality profile, put hashtags like #congratulations to a friend in thematic videos, and then start accepting requests. You will then need to discuss the details with the client, record a video and publish it. In some cases, the profile of the birthday child is noted. The minimum cost of a video is 500 .

Collect a portfolio of videos with personal songs, such as, for example, Semyon Slepakov, jokes, poems. Find your unique style or, to start, see it among others. Don't plagiarize, but get inspired, think about what and how you can improve and refine.

5 Integrate your business and increase website traffic

Promote your business through TikTok. For example, the photographer's website will have a portfolio, description of services and prices, and will show funny moments from the shoot on the social network. Users will go to the profile, find a link to other sites and visit them. There are several disadvantages to this move. First, the business must be geo-independent, since there are no tags on TikTok. Secondly, if you work in the luxury segment, it is better to look for a less massive platform.

On the other hand, use cross-platform planning: drive additional traffic to your website or Instagram. These will not always be potential customers, but due to the low cost of advertising, investments will still be recouped.

6 Earn on promotion

If you are familiar with the basics of targeting and have a good understanding of how it works on other social networks, explore a new niche and become a targeting specialist. On TikTok, just like on Instagram, you can start a business, but few people use it, because few people know how to do it. Analyze the target audience, establish the necessary parameters, analyze the results and get from 20 thousand per project. You can take 5-7 projects and manage them without much difficulty.

There is another profession in this area - an SMM administrator who promotes an account in all available ways. He proposes ideas, writes content plans, assigns tasks to operators, reveals the characteristics and tastes of the audience. Also, think about marketing strategies, look for bloggers for advertising, etc. However, they agree on tasks with each client individually. Services can be sold individually or as a complete package. In the second case, the minimum salary is 30,000 per project.

Another option, although dishonest, but still working, is to deceive subscribers. To start your service, you need time and programming skills.

To work through closed chats, you only need time: create an activity chat, the entrance to which will be paid, and send invitations to everyone. Those interested pay the entrance fee to gain access. These users increase activity on each other's pages: watch new videos, leave comments.

7 Create a video

Become an operator or editor. They are usually used by those who have little time or who need higher quality content. Equipment requirements vary: for some it doesn't matter, but someone wants drone footage in the video. Prices, respectively, will vary depending on your skills and technical equipment.

The installation is almost the same. It is true that many people think that you need a powerful computer to work, but now this is not the case: even applications on the phone are suitable for simple tasks. For a video you get from 200 to 2000 .

If you are thinking about which social networks to make money on, be sure to pay attention to TikTok - the short video format will remain popular for a long time.

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