Wix: what it is, what it is for and how it works

Wix is ​​an online platform that allows the development of websites , blogs or online stores in a simple and fast way, with a professional appearance through templates or preset designs.

In the following article we will describe everything related to Wix , what it is for, how it works, what its features are, as well as its main advantages and disadvantages.

What is Wix for?

Wix is ​​the free way to create professional-looking websites, online stores, and blogs using pre-designed designs on a global platform with more than 200 million users. Likewise, it offers a series of business management tools that allow you to connect much more efficiently with clients and automate the workflow.

How does the Wix platform work?

Wix is ​​a free service website that requires registration to use the various features of the platform. To do this, you must enter the website and click on "Start" or "Enter" to complete the corresponding form. Although, it should be noted that you can log in using a Google or Facebook account.

How to create a website/blog/online store with Wix?

To create a website, blog or online store in Wix after completing the registration or logging in to the platform, just click on “ Get started now ” or “Create for a client”. Subsequently, enter the required information, such as the type of project, name, plugins or elements to add and press "Go to control panel" to start editing each necessary aspect.

Wix Premium

Although Wix is ​​used to create web pages for free, there are functions or features that require the purchase of a Premium membership . Prices range from $2.50/month to $15/month for website plans and from $9.50/month to $25/month for business or ecommerce subscriptions, which allow you to receive payments.

Wix Features

Wix has a number of features, functions or tools that allow you to create web pages of different styles, including the following:
  • Toolbar – Allows you to edit your websites easily, quickly and efficiently with a professional design.
  • App Market : allows you to integrate apps and online services on the site.
  • Responsive function : allows the website to be adapted so that it can be seen from mobile devices without problems.
  • Free Hosting Service – The platform provides a free and secure host that is guaranteed to prevent attacks or threats to sites.
  • Image and Video Bank - More than 40 image libraries to select and use in website design.
  • Preset layouts or templates – Lets you create professional-looking web pages much faster.
  • Image Editor – Used to edit the images or photographs used in the design of the site.
  • Social network buttons: allows you to integrate social network buttons to the site so that the content can be shared on different platforms.
  • Facebook Tools Integration – Allows you to use Facebook tools to monitor Page growth.
  • Different payment methods : integrate payment functions into the structure of the site if it is an online store.
  • Optimization Tools – Allows you to analyze the statistics and growth of the page. Likewise, it serves to implement SEO strategies and position the site.
  • Marketing Tools – These are plugins or features, such as MailChimp, HubSpot, Google Analytics, and Facebook Pixel that can be integrated into a Wix page for marketing purposes.
  • Cloud service : allows you to access and use Wix from any computer or Smartphone by simply entering the official platform.

Advantages and Disadvantages of Using Wix

There are many positive aspects or advantages in using Wix. One of them is that it is a free service, but the following are also included:
  • It is easy to use .
  • It provides free hosting.
  • It allows you to create different types of web pages for personal or professional use.
  • It does not require knowledge in the area of ​​programming or website development.
  • It has its own bank of images and videos.
  • It offers more than 500 templates for web page design.
  • It allows adapting the website to Smartphones .
However, there are certain negative factors or disadvantages in Wix, among which the following can be highlighted:
  • Wix websites do not rank well in the search engine , despite the optimization tools offered by the platform.
  • Pages designed with Wix tend to be slow to load in the browser.
  • The responsive feature may be incompatible with some devices.
  • The hosting service is shared with other sites on the platform.
  • Pages cannot be migrated to another hosting.
  • The free version includes Wix ads.
  • The template design cannot be changed once the site is established.
In summary, Wix is ​​an online platform that allows you to design or develop web pages for free or for a fee, using different tools to obtain a professional result.

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