What is WooCommerce and what is it for?

What is WooCommerce and what is it for ?

WooCommerce is a free plugin (including a paid version) for WordPress that has become extremely popular in recent years due to its ease of use and wide range of features. The function of this plugin is that it allows you to create an online store on a web page for the sale of both physical and digital products.

This plugin was designed in such a way that it was accessible to everyone, that is, for small and large companies. So it can help a lot in Inbound Marketing strategies .

Woocommerce is also very customizable , it allows you to upload an unlimited number of products to sell with their different prices, descriptions, variations, etc.

This plugin also has everything you need to sell online . Such as the store pages, the cart, the most used payment methods, automated systems that allow the store to be adapted to the buyer's area (such as shipping costs or the different types of taxes that exist in each country), systems reservations, subscriptions and memberships, etc, etc.

The characteristic of woocommerce is mainly the simplicity, ease and flexibility that it provides users to create an online store for free, where you can enter any type of product and carry out a control of the store.

Without a doubt, this e-commerce tool is one of the most popular and famous that exists (along with shopify, PrestaShop and Mageto).

Such is the popularity that Woocommerce caused that it has more than 83,164,921 million downloads, with 5 million active downloads and an average score of 4.5 stars. It is estimated that more than 30% of online stores are created with WooCommerce .

History and Creation of Woocommerce.

WooThemes was the company that created this plugin and that caused a revolution in online commerce in 2011.

It was in 2014 that its popularity skyrocketed even further, powering 381,187 sites. In November of the same year there was a celebration in San Francisco, California with a conference.

In 2015 Automattic, the WordPress company, bought WooThemes for 30 million dollars.

How to install WooCommerce

Installing WooCommerce is extremely simple , just like any other WordPress plugin. Simply in the menu of our WordPress DashBoard, we look for the "Plugins" section and click on it, then, in "add new" we look for WooCommerce. To finish we make sure to install and activate it.

Advantages of WooCommerce

The advantages of WooCommerce are many, but among them we can highlight:

Easy to use

WooCommerce is very easy to install and configure, which means that you don't need to have very advanced technical knowledge to use it. In addition, the user interface is very intuitive, which makes it easy to manage the orders and store elements that business owners need to consider, without the need for them to have experience in developing online stores.


WooCommerce offers a large number of customization options, which means that you can tailor your online store to meet the specific needs of your business. For example, you can add new products, change the design of your site, adjust the available payment and shipping methods, allow reservations for both products and services, create a shopping cart, show the different variations, diversity in payment methods, etc


WooCommerce allows you to sell physical products to anywhere in the world, sell downloadable products, sell affiliate products, event creations and ticket sales, sell subscriptions, etc.

Disadvantages of WooCommerce

The disadvantages of woocommerce that can be highlighted are the following:

paid version

The plugin is completely free, and without paying anything is more than enough to create a quality store. But there are many interesting features for customization that require an investment.

In any case, those extra functionalities are quite cheap.

Required knowledge

With the basic knowledge of WordPress and some plugins, you can learn to use WooCommerce quickly. The problem is that a person who has no idea of ​​the basic management of wordpress will surely have some difficulties in learning how to use this plugin.

For those people, learning to use wordpress is very easy and you learn very quickly. In a matter of a few weeks you should already have the necessary knowledge about the management of WordPress.

Why use Woocommerce for the development of your online store

Here are some reasons why businesses should consider using WooCommerce for the development of their online stores:

It is safe and reliable

WooCommerce uses an open source platform, which means that it is constantly updated and improved by a community of developers from around the world. In addition, it offers a wide range of security options, such as SSL encryption and two-step authentication, to ensure the safety of your online store.

Offers a wide range of functions

WooCommerce comes with a wide range of built-in features, such as the ability to add unlimited products, track inventory, and create discount coupons. Plus, there are thousands of extensions available to add even more functionality to your store.

It is optimized for SEO

WooCommerce is SEO optimized, which means that you can improve your store's visibility on search engines like Google much more easily. This can help drive more traffic to your web store and therefore increase sales.

Integration with other platforms

WooCommerce can be integrated with other platforms and services, such as Google Analytics and Facebook, allowing you to have a more complete view of your customers and improve your marketing strategy.

Technical support

WooCommerce has a large community of users and developers who can provide technical support and troubleshoot. In addition, there are many resources available online, such as tutorials and documentation, to help users use the platform effectively.


WooCommerce is a low-cost option for developing an online store. Although there are certain costs associated with using the platform, such as the cost of extensions and hosting, these are usually much lower than other eCommerce platforms.

It supports multiple payment methods

WooCommerce supports a wide range of payment methods, including credit and debit cards, PayPal, and other online payment processors. This means that you can offer your customers a wide range of payment options, which can increase conversion and sales.

Offer flexible shipping options

WooCommerce allows you to define different shipping options for your products, including free shipping, shipping by weight or volume, and custom shipping. You can also integrate WooCommerce with shipping services like USPS, UPS, and FedEx to offer your customers affordable and convenient shipping options.

Allows the creation of coupons and offers

WooCommerce allows you to create and offer coupons and deals to your customers to incentivize sales and build customer loyalty. For example, you can create discount coupons for specific products or the entire store, or you can offer special offers during certain dates or events.

Offers marketing and advertising options

WooCommerce allows you to integrate your virtual store with other marketing and advertising platforms, such as Google Ads and Facebook Ads, to promote your products and attract new customers. Additionally, you can use WooCommerce to create and send promotional emails to your customers to encourage sales and customer loyalty.

It is scalable

WooCommerce is a highly scalable eCommerce platform, which means it can grow with your business. You can start with a small online store, and then add more products and features as your business grows. This is especially useful for small businesses that may have changing business needs.

Offers inventory integration options

WooCommerce allows you to track the inventory of your products and receive notifications when the inventory is below a certain level. This will help you avoid running out of stock and maintain a good relationship with your customers by avoiding delays in shipping orders.

Offers on-site payment integration options

WooCommerce allows you to integrate payment options on your site so customers can make purchases quickly and easily. This can improve the user experience and increase conversion and sales.

Offers email marketing integration options

WooCommerce allows you to integrate your online store with email marketing services like Mailchimp to send promotional emails to your customers and drive sales.

Offers analytics integration options

WooCommerce allows you to integrate your online store with analytics platforms like Google Analytics to get detailed information about your site traffic and sales. This will help you make informed decisions on how to improve your online store and increase sales.

Offers social media integration options

WooCommerce allows you to integrate your online store with social networks like Facebook and Instagram to promote your products and increase the reach of your business.

Offers sales analytics integration options

WooCommerce allows you to integrate your online store with sales analytics platforms like QuickBooks to get a detailed view of your sales and improve the financial management of your business.

Offers order management integration options

WooCommerce allows you to integrate your online store with order management platforms like Shipstation to make it easy to track and ship your orders.

Offers messaging integration options

WooCommerce allows you to integrate your online store with messaging platforms like WhatsApp and Messenger to provide customer support and serve your customers' needs quickly and efficiently.

Offers customer analytics integration options

WooCommerce allows you to integrate your online store with customer analytics platforms like Customer.io to get detailed insights about your customers and improve user experience.

Offers affiliate platform integration options

WooCommerce allows you to integrate your online store with affiliate platforms like AffiliateWP to expand your business reach and generate income through affiliates.

Offers messaging and chat platform integration options

WooCommerce allows you to integrate your online store with messaging and chat platforms like Slack and Zendesk to improve communication and collaboration among your team.

Offers integration options for marketing automation platforms

WooCommerce allows you to integrate your online store with marketing automation platforms like Hubspot and Pardot to automate marketing tasks and improve your business performance.


In summary, WooCommerce is a great choice for businesses looking to develop an online store due to its ease of use, customizability, security, and wide range of features. Additionally, its SEO optimization and integration with other platforms and services make it an excellent choice for businesses looking to build a successful online store and adapt to changing business needs.
It is a highly scalable and customizable eCommerce platform that offers a wide range of integration options to enhance user experience, track inventory, and improve marketing and analytics for your store.

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