Why you have to invest in SEO for the long-term success of an online project

Investing in the organic positioning of an online project is crucial to increase the recognition and visibility of your brand, attract leads, retain customers and boost your sales.

If you have a digital venture, and you dream of scaling it and monetizing it in the long term, it is essential that you invest in SEO.

This strategy is extremely powerful to appear in the first Google search results , and also to provide great added value to your products or services.

If you underestimate the power of SEO, you could face serious problems within the digital ecosystem, and in the long run, your project, brand or venture will no longer be relevant to your audience. 

What is SEO?

If you are not familiar with digital marketing, it is likely that the term "SEO" is alien or distant to you.
But the truth is that you must study it in depth so that you can understand the role it plays in the growth, recognition and relevance of any online project .

In this highly competitive and globalized world, having a web presence is not enough to be successful.

In other words, if you want to generate sales, or monetize a blog or website , you will need to work on optimizing those sites in search engines.

Search Engine Optimization, (SEO), for its acronym in English, encompasses a series of organic techniques to optimize blogs, ecommerces and pages, in order to appear on the first page of search engines.
The ultimate goal of SEO is to ensure that your company or online project obtains greater visibility in the digital ecosystem.

The better positioned your blog, website, or online store is, the more possibilities you will have to capture leads, retain customers and increase your billing.
Without a doubt, a well-positioned project will increase your profitable business opportunities , and will allow you to scale your company at a lower cost.

Why should you invest in SEO in the long term?

Making long-term investments in SEO can bring you great benefits, such as the ones we share below:

increased visibility

Did you know that 90% of users who search on Google only click on the results that appear on the first page of the search engine?

Catapulting an online project to the pinnacle of success lies in visibility.
Additionally, your blog or website will gain greater authority and relevance, and this will also translate into money flowing into your accounts.

If you achieve a good ranking in the search results, your project can be seen by millions of users, and therefore, you will have a better chance of getting the desired conversions for your business.

You will attract quality traffic

If you run an online store, a niche blog , or a website, you will need to attract quality traffic. And once again, SEO can be your best ally for this!

Capturing people who are really interested in consuming your products, or contracting your services, is not an easy task.

Especially if you try to do it with strategies other than search engine optimization (either paid or organic).

Although Search Engine Optimization does not involve a large investment of money, it is essential that you invest time and effort in the implementation of strategies that generate long-term results.
Specifically, a well-positioned online project is a magnet to attract leads or potential customers.

Great return on your investment

Organic search engine rankings will save you thousands of dollars in advertising and marketing costs.

Basically, if you execute good SEO On Page and Off Page strategies you will get a great return on your investment in the long run.

Some experts say that the profitability offered by organic search engine optimization is higher than that of many digital marketing strategies.

Neil Patel , one of the most recognized SEO specialists in the world, believes that it is very possible to "kill the online presence" of a digital project if it is not properly optimized in search engines.

SEO: the best ally of an online project

Investments in SEO mark a before and after in the visibility and relevance of any online project.
If you have decided to undertake in the digital environment, and you want to drive a business towards the peak of success in the short, medium and long term, you cannot put search engine optimization aside.

The better positioned your project is in the search engines, the greater chances you will have of attracting quality traffic, retaining customers, boosting sales and generating recurring income.

In short, without SEO your project could be destined to fail (especially if it is a niche blog, an ecommerce or a website).

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