What is Shopify and how does it work to sell online?

If you are determined to start your own Internet sales business, you should know in depth what Shopify is , and how it can help you create an online store in a matter of minutes.

Without a doubt, this is one of the most popular and used ecommerce platforms in the world.
According to official figures, more than a million people have used Shopify to create virtual stores and generate billions of dollars through them.

Find out what Shopify is and how it benefits you

This platform is ideal for you if you do not have design or programming knowledge, but still want to create an online store easily, quickly and reliably.

In fact, Shopify has very powerful tools and applications to boost your virtual sales from wherever you are.
In simple words, if you understand how Shopify works, you will be able to take advantage of all its services to have a professionally functioning online store and generating income.

Without a doubt, Shopify will allow you to start profitable businesses from the comfort of your home, and with just a few clicks.

That is why in this article we are going to explain very well what Shopify is and we will share the steps to follow to create your virtual store in a few minutes.

You will also learn about the most effective Shopify apps and tools to boost your sales and become familiar with all the advantages it offers your business.
Likewise, we will tell you how to sell products in your store without having to invest money in merchandise, or take care of shipments, thanks to its Dropshipping application .

So let's get started.

What is and how does Shopify work?

what does shopify do
Shopify is an e-commerce platform of Canadian origin specialized in the creation of online stores.
Today it is highly demanded globally by those businessmen or entrepreneurs who have decided to represent their brands, products or services in the digital environment.

According to company statistics , in 2019 Shopify recorded total revenue for the fourth quarter of that year at $505.2 million, which should give you an idea of ​​its enormous growth, popularity, and profitability.

Undoubtedly, thanks to the different Shopify services you can create an online store from the comfort of your home, and start a lucrative and scalable business of your own.
Without a doubt, Shopify's tools will help you create and run a successful ecommerce site , especially if you are a small merchant.

How to create an online store with Shopify:

what does shopify do
If you use Shopify services, you can create an online store to sell your products online, or even to promote your services in a reliable and professional manner.

By having an e-commerce website you will be able to earn money from home and scale your income rapidly in the short, medium and long term.
Below we will explain how to create an online store on this platform with just a few steps.

1. Create your brand identity for free

Before starting formal online sales operations, you must develop your brand identity.
This process involves defining the commercial name of your business, buying the domain of your ecommerce site, and ultimately, giving shape and structure to your new business idea .

At this point you can take advantage of all of Shopify's free tools to build your brand like a pro.
With them you can research the best name options for your business, and even discover which ones best fit your personality, thanks to Shopify's business name generator.

2. Develop the web presence of your business

Once you have defined the name of your business, and that you have also created its graphic identity, you are ready to develop your online presence.
This process includes obtaining a unique and exclusive web address, and personalizing your store with high-quality images and content.

In addition to that, you must maximize the value of your brand through interesting advertising campaigns and the different channels that you currently have available, such as social networks.

Below we will explain in detail what each of these phases consist of so that you know what to expect when dealing with them.

Domain name search:

To get things up and running you'll need to register a domain name through Shopify .
Just use their automated setup process to complete this step successfully.

Do you wonder what is the importance of having a custom domain? Well, this question has several answers:
  1. Your potential customers will be able to locate you on the Internet with ease.
  2. You will give identity, credibility and personality to your brand.
  3. Your business will appear in the first places in the search engines.

Ecommerce customization :

Shopify has digital tools , such as a bank of free and attractive images; if you use them you can give an exclusive and professional appearance to your online store.

Currently you have the possibility of using its collections to favor the design of your site with images free of copyright and with a high resolution.

This image library is called Burst and from there you will have the possibility to download photographs, or crop and edit them according to the requirements or needs of your ecommerce interface.

Why maximize the value of your brand?

Marketing strategies will become your best allies to maximize the value of your brand, and this is something that Shopify understands perfectly.

That is why he has developed Kit , a free virtual assistant that will help you increase sales in your online store, and build a good brand reputation through 100% effective advertising actions.

You can add Kit to your online store to help you run your e-commerce site with a high degree of efficiency and professionalism.
By using this service you will be able to delegate many tasks and promote your Shopify store successfully and expertly.

In turn, for your business to have more and more reach, you must make sure to run multi-channel advertising campaigns, such as on Facebook and Instagram.

At the same time, you must implement email marketing initiatives that allow you to promote your products or services massively, while being constantly in tune with your customers.

3. Create your own virtual store

When you have completed the previous two steps, you will be ready to create your online store with Shopify by following these tips:

Find your products

Finding products to sell is just the starting point for success. The good news is that Shopify has multiple tools and digital resources to make this process more bearable, as is the case with Oberlo.

This Shopify tool will help you get products to sell in your ecommerce.
Oberlo allows you to find and add them directly in your store, and as if that were not enough, it saves you the entire logistics process since it stores them on its own.

Choose the theme of your online store

Giving your store personality will be really easy since Shopify has a wide variety of themes and templates made by professional designers that you can use at your convenience.

Many of them are paid, but Shopify also has a great offer of free templates with responsive styles and designs that will allow you to professionalize your proposal.

Boost your online sales

When you have completed the previous steps, you are ready to boost your online sales through your Shopify virtual store.

All you have to do is give it the final touches so that it works correctly and also so that the shopping experience is satisfactory and pleasant for your users.
Accordingly, you will need to perform the following settings and ensure that the store's operation is at full steam.

4. Use Shopify Payments services

Shopify Payments is included in your Shopify account. All you have to do is activate it to start accepting payments in a matter of seconds.

Diversify your payment methods

The more payment options your customers have, the greater the chances that they will complete their purchases successfully.
The idea is that you offer them the possibility of selecting the payment method that they like the most, or the one that is most convenient for them.

You can accept payments with credit cards and via Apple Pay or Google Pay. You should also not forget to enable local currencies so that everything works correctly.

Protect payment information

This is one of the most important points since customers need to feel safe in order to complete their payments.

If you make sure to activate Shopify Payments, you can be sure that both payment information and commercial data will be 100% protected.

This is due to 3 main factors: that its servers are attached to PCI standards, that the system supports 3D Secure payments, and that payment data is fully encrypted.

Manage your finances well

Shopify Payments will also help you manage your cash flow very well. It basically allows you to track your online orders and payments from one place.

In this way, you will be able to have a complete vision of the finances of your business and determine how lucrative your Internet sales business is being.

At this point you should not only know what Shopify is, but you should have understood that creating a virtual store on this platform is as simple as following a few steps.

It is a process that you can do by yourself without any obstacles or difficulties.
It is something as simple as following the instructions and recommendations that we have just given you since everything is practically automated.

This means that you can start a successful business idea from the comfort of your home and thus begin to generate significant and stable income in the short, medium and long term.

How to Dropship with Shopify:

what does shopify do
Dropshipping will be convenient for you if you cannot invest money in inventory, and above all, if you do not want to take care of the storage of your products or the management of shipments.

This business model is highly profitable and lucrative because it allows you to start your own virtual store without having merchandise.

This is possible thanks to the fact that the provider of this service is the one who really has the products in their warehouses, and is also in charge of sending them to your customers.

This drop shipping system makes your life easier and allows you to incentivize your sales so that you can constantly earn money.

Dropshipping with Oberlo

Currently there are large Dropshipping providers in the world, with Shopify being one of the most innovative and cutting-edge.
This platform of Canadian origin developed an application known as Oberlo that allows you to:
  • Search thousands of products from different vendors.
  • Synchronize them automatically with your virtual store.
  • Track your orders online easily and securely.
All you have to do is research the best-selling products, or those that you are really interested in offering in your ecommerce, and then add them to your Shopify store to promote your sales.

Once this is done, Oberlo will do the rest of the work for you. In essence, when a sale is made in your store you must place the order in Oberlo and the rest is on your own.
In other words, you will not have to pack or ship the products yourself, since these tasks will be carried out by Oberlo.

Dropshipping with Salehoo:

Another possibility that you have in terms of Dropshipping providers is Saleshoo , one of the best platforms to start this business model.

Advantages of creating an online store with Shopify

When you understand what Shopify is and how it works, you understand why it's so advantageous and why it can become your best ally in selling products online in a matter of minutes.

In addition to the fact that you can take advantage of its 14-day free trial to get to know Shopify's functions in depth, below we will list the main advantages of this platform when creating your own virtual store.

1. You can create your ecommerce site in a matter of minutes .
2. Most of Shopify's features are automated . You don't need to be an expert programmer or designer to pull off a great project.
3. You can create a professional online store to attract more customers and generate continuous sales by simply dragging and dropping items into their respective places.
4. With its Dropshipping application , Oberlo and Salehoo, you do not need to invest money to buy the products that you will sell in your online store.
5. Shopify has a wide variety of tools and free online classes that will allow you to launch your store with impressive ease.
6. You have more than 70 themes and templates at your disposal to give life and personality to your store. In fact, you can customize its colors, fonts, and images to make it look exactly how you envision it.
7. It allows you to work with different payment methods , and best of all, your customer payments will be completely secure thanks to Shopify Payments.
8. Shopify has built-in marketing and organic search engine optimization (SEO) features, which will help you stand out from your competition.
9. From your control panel you will have a detailed vision of your business. You will know how sales are moving, what is the status of your orders and what are the current needs of your audience.
10. Shopify automatically calculates shipping rates and taxes for each sale, saving you money and a lot of work.

Create your online store with Shopify today:

Now that you know what Shopify is, how it works, and what its greatest benefits are, we invite you to get down to work as soon as possible.
Decide to create your own online store from home, without intermediaries, without hidden fees and without additional costs.

This process is automated and it will not take you more than a few minutes to configure everything to start boosting your Internet sales.

Keep in mind that the ecommerce market will continue to grow in the coming years. In fact, according to Statista figures , it could register profits of more than 6 trillion dollars in 2022.
In short, with Shopify you can take great advantage of the Internet shopping trend to generate significant income month after month, from the comfort of your home and being your own boss.

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