The 5 Most Critical Errors Made in E-Commerce Sites

You opened your e-commerce site, uploaded your products, started to advertise, sit back and wait for the sales to come.

However, you can't sell as much as you want, can't you get enough customers?
This is one of the problems that e-commerce sites often experience. No matter how much marketing is done, some e-commerce sites cannot convert visitors to their websites into customers .
At this point, increasing the advertising budget , installing more products and similar strategies do not provide any benefit.

Because the biggest reason why your visitors don't turn into customers is actually the five basic mistakes that many e-commerce sites make .

Solving these errors can increase your sales within this week.
We have explained these five errors and how you can fix them in this article.

If you're ready, let's get started.

Ignoring Product Descriptions

Often overlooked, product descriptions have a powerful influence on customers' decisions.

A well-written product description gives customers all the information they need and builds confidence in the product.

On the other hand, poorly written product descriptions can damage customers' trust in you and your product.

Why are product descriptions so important?

The answer is quite simple. Physical stores have salespeople where customers can ask questions, get information, and seek help.

At the same time, these salespeople are tasked with directing customers to the right products and persuading them to purchase the products .

However, an e-commerce site does not have a salesperson who can contact customers.
At this point, product descriptions take on the task of salespeople in stores .

The product description indicates the materials of which the product is made, for what purposes it can be used, its dimensions, the way of use and for whom it is suitable.

Product Descriptions and SEO

The importance of product descriptions is not limited to the opportunities they provide to visitors.
Search engines see your product descriptions as content . For this reason , they identify the keywords used in product descriptions.

In short, product descriptions written using the right keywords will contribute to your SEO efforts and enable you to rank higher in search engines such as Google . This will help you attract more customers .

What Should You Consider When Writing Product Descriptions?

  • Find out how customers are searching for similar products with apps like Semrush, Ahrefs, Moz. Use these keywords in your descriptions.
  • Explain the details of your product such as size, material, usage area.
  • Specify exactly what value the product you're selling will offer customers.
  • Focus on customer benefits, not features.
  • Answer frequently asked questions about the product in the product description.

Using Poor Quality Images

Many e-commerce platforms and infrastructures now allow users to upload rich visual content .

But instead of these, there are too many e-commerce sites that use poor quality, monotonous and far from reality product images.

This is one of the factors that cause people to give up shopping on e-commerce sites .
75% of online shoppers state that product images are a factor that affects their shopping preferences. (HubSpot, 2019)

Why Are Product Images So Important?

Actually, the explanation is quite simple.

While your visitors are shopping online, they cannot physically inspect the products as if they were shopping in a store.

They do not have the chance to examine , touch , or see a product in detail .
Instead, they can only see the images you've shared .

If you share a large number of high quality images taken from different angles , they will have the chance to get to know the product better.

However , if you share images that are blurry , poor quality and taken from bad angles, they will not have a chance to review the product.

They may even think that the product actually looks bad and give up shopping.

What Should I Pay Attention To While Preparing Product Images?

  • Use high resolution images.
  • Include multiple images of the product from different angles.
  • Shoot with attention to lighting and positioning.
  • Make sure the size of the product is clear in the images.
  • If possible, add videos to your product images.
  • If possible, try to share your images in Webp format.
  • Make sure the image dimensions are not too high..

Using the Wrong E-Commerce Infrastructure

The speed , performance , features and integrations of the e-commerce infrastructure you use are the factors that directly affect the sales of your e-commerce site.

For example, loading your website just 1 second late can reduce your conversion rates by 7% . (HubSpot, 2018)

The highest conversion rates in e-commerce occur on e-commerce sites that load between 0-2 seconds . (Portent, 2019)

In other words, if you want to get the performance you want from your e-commerce site, you must use a fast e-commerce infrastructure .

Increase Your Sales With Speed

The new generation infrastructure , which is completely headless, has the highest performance page load speed in the market without the need for additional fees and plugins .

Thanks to features such as one-page payment, specially designed themes and marketing automation, an increase between 10% and 50% is observed in the conversion rates of e-commerce sites ..

Not A/B Testing and Data Analysis

A/B tests and data analysis , which form the basis of digital marketing and e-commerce , are ignored by many newly opened e-commerce sites.

The best way to measure the success of your e-commerce site and marketing materials is through rigorous A/B testing and analysis .

If you can't objectively analyze the performance of the marketing materials you use, you wo n't know if you're on the right track .

For this reason, you may fall into the misconception that a design that works and increases your sales is the culprit, and by making a change that you should not make, you may cause your sales to decrease .

In short, making a decision without the right data will negatively affect your success.

Where to start doing A/B Testing and Data Analysis?

  • First of all, use an e-commerce infrastructure with advanced analysis and report features .
  • Install Google Analytics and Google Search Console on your e-commerce site .
  • You can learn how to use these programs thanks to free lessons provided by Google .
  • If you're running Facebook ads , don't forget to set up Meta Pixel .
  • You can use Google Optimize to start A/B testing .

Not Paying Attention to Customer Feedback

If you are looking for new information to increase your ecommerce sales , one of the best resources you can turn to is your customers .

Many business owners choose to ignore their customers' feedback, opinions, and thoughts.
This prevents them from realizing their real mistakes , shortcomings and mistakes .

If there is an issue or problem that your customers often bring up , it is essential that you take note of them and deal with them.

In fact, it can be of great benefit to frequently survey your customers and make changes in your business model and products according to the results of these surveys .

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